MUMBAI: Multi-system operator (MSO) DEN is all set to revamp its old hybrid set top box (STB) into a smart STB. The new STB will support 4k HD as well as internet access.
A trial for the same is already in process is what DEN Networks CEO SN Sharma informed analysts. He added that the revamped STBs have been planted across the country and the response so far from the subscribers has been good. The trial will go on till February and the prices will be announced during the middle of the month itself.
The MSO is also in talks with two Indian broadcasting giants, Star and Zee. It also renewed deals with Sony and IndiaCast in 2017 for a span of two years.
DEN, which has 13 million cable audience and 8.4 million active subscribers, is also planning to grow its broadband business. The company will be sharing its plan by the end of financial year 2017-18. DEN currently has a net subscriber base of 2.15 lakh with 60 per cent active subscribers.
Currently in only 10 select cities across 4 states of the country, MSO has plans to stretch in more 10 cities.
DEN Networks CFO Rajesh Kaushal predicted that the future expenditure will be more in broadband and less in cable, as most of the boxes are already lifted and the subsidy is very less on it.
DEN previously spent Rs.11 crore for seeding in the existing 10 cities and for expanding to more 10 cities the cost will be around Rs.10 crores.