Television

Zee tops TRA Research's most attractive 2016 TV media brands list

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MUMBAI: Which are the most attractive TV media brands? Zee TV tops, while MTV is at No 2, and Star Plus, surprisingly is at third spot. Aaj Tak, NDTV, Colors, SAB, Zee News, ABP News, India TV are the rest in the Top in that specific order.

At least that’s the finding of brand intelligence and data insights company, TRA Research, a part of the Comniscient Group, Most Attractive Brands 2016 report.

For Punit Goenka and team Zee there’s many reasons to celebrate. Brand Zee TV has risen 116 places to 93 in the overall list of India’s most attractive brands (as compared to the 2015 ranking), while it ranks number 1 in the Hindi GEC category. Star Plus too has improved drastically by 163 places to rank at 110. But it is placed at No 2 in the Hindi GEC category. Colors which dropped 37 places to rank at 349 overall, is at the third spot in the GEC category.

What’s surprising is that the mired in controversy NDTV has ranked No1 in the most attractive channel cluster category with the Zee Network coming in at No 2 and TV9 at No 3.

Aaj Tak is numero uno in Hindi news, while Zee News ranks second and ABP News is a third spot.

BBC has proved to be the most attractive international news TV brand for 2016, followed by CNN and NBC.

Amongst kids channels, Disney Channel has taken pole position.

This year, LG has unseated Samsung from the top spot and the smartphone maker has slipped to the third rank. LG is followed by Sony in the top 20.

"The survey was conducted in 16 cities across India," said TRA Research CEO N Chandramouli.

Patanjali has emerged right on top in the fast moving consumer coods (FMCG) – diversified sub-category. In the FMCG sector, Baba Ramdev's brand stands at 12, whereas in the overall rankings, it has taken the lead in the chart by 284 ranks to 87th as compared to last year's 371.

Amazon’s aggressive growth over the past year or so has seen it go past popular search engine Google to claim the top spot. In the overall attractive brands chart, Amazon has entered the top 100 club at 96th rank, while Google trails it at 102nd rank. Indian e-commerce portal Flipkart is far behind at 125th, but up from previous year's 346.

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