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How to create effective social influence?

Today, a social media user’s newsfeed comprises brands, influencers & publishers, all battling to create what marketers hope are ‘like-worthy’ pieces of content. And, to stand out, several brands have recently taken the influencer-marketing route, but Dentsu Webchutney is of the opinion that...

iWorld Social Media
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Facebook -- expanding measurement to more advertisers

Facebook has announced its new destination for cross-platform measurement called -- advanced measurement. The first two products will focus on reach and attribution.

iWorld Social Media
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Shemaroo, FB tie up to launch live music-based web show

Shemaroo Entertainment, one of the leading content houses in India, joins hands with Facebook to launch a Live Music based Web Show - #KuchKisseKuchKahaniyan. The show will be hosted by the one of the most popular RJs of the country – RJ Anmol.

iWorld Social Media
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YouTube TV announced for US markets, Asia next?

MUMBAI: From user generated content on YouTube in the beginning to original content on YouTube Red to live streaming of more than 40 channels in the US on YouTubeTV – that’s the direction the world’s largest media company Google is taking. Earlier this week Google announced the launch of the...

iWorld Social Media
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Facebook exec: Created 'Bandstand' -- fun place to go live to celebs

MUMBAI: Facebook India has launched FB Bandstand, an integrated space that combines art with technical support to facilitate Facebook live interaction more authentic.

iWorld Social Media

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