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How much influence does social media have on buying behaviour?

MUMBAI: A recent study by Regalix reveals that 91% of people with a smartphone, in the age group 18-44, have a social media app or account on their mobile phone. The study is titled ‘M-Social media trends 2017’. According to the study, 58% of respondents checked updates on their social media...

iWorld Social Media
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FB Express WiFi to deploy 20k hotspots through Airtel, more tie-ups in pipeline

Times are a changing. The cable guy no longer carries optical fibre for satellite TV to the consumer's house. Entrepreneurs will now establish WiFi hotspots through Facebook to provide internet in public places. Google has already rolled out free Net access through public Wi-Fi at 100 railway...

iWorld Social Media
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Facebook rev, net income up in first quarter on higher mobile ad revenue

BENGALURU: Facebook Inc., (FB) reported 51.1 percent year-on-year (y-o-y) growth in ad revenue for the quarter ended 31 March 2017 (Q1-17, current quarter) as compared to the corresponding year ago quarter. Facebook in its earnings release says that Mobile advertising revenue represented...

iWorld Social Media
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FB adds India-specific options, shows how to build communities

MUMBAI: Facebook hosted an interactive product showcase for Facebook community to experience in Mumbai. Facebook: A place to connect, showcased brings to life Facebook's mission, shared across our family of products and apps, which is to make the world more open and connected.

iWorld Social Media
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Facebook exec ponders: How to hold the brain's attention?

GOA: The final session of Goafest 2017 concluded with the stating of a few significant points by the head of Facebook creative shop India and global accounts APAC Juhi Kalia.

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