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Facebook's Q1 ad spend on 4C grows by 62%

MUMBAI: Marketing technology company 4C, in its latest report, reveals that spend across major social and mobile platforms in the first quarter of 2018 increased significantly year-on-year (YoY) with the greatest revenue growth on 4C witnessed by Snapchat (234 per cent) and Instagram (136 per cent...

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Reliance Industries Limited announces strategic investment in Embibe to from India’s largest Artificial Intelligence (AI) based education platform

Mumbai : Reliance Industries Limited (“RIL”) today executed definitive agreements to acquire majority shareholding constituting 72.69% (on fully diluted basis) from existing investors of Indiavidual Learning Pvt Ltd (“Embibe”), a leading AI-based education platform leveraging data analytics to...

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Snapchat partners four IPL teams

IPL 2018 fans better get ready as four of your favourite teams are coming to Snapchat. The social media platform has announced its partnership with four IPL teams--the Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils and the Rajasthan Royals. The teams have joined Snapchat for...

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Facebook’s move to limit use of third party data brokers angers advertisers

As a direct reaction to Camebridge Analytical scandal, social media platform Facebook has decided to block third-party data providers from its advertising platform.

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T-Series Celebrates 40 million YouTube subscribers Milestone

When you speak to the team at T-Series led by Mr. Bhushan Kumar, you really get to know that like their boss they are driven to be at the top in everything they choose to do.

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