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FB targets next billion Indians with local content and Express Wifi

MUMBAI: Like Google, Facebook understands that in order to increase their market share of the digital ad pie, it is crucial to target the next billion users. And hence a strong strategy is needed for its India operations. The next billion users on the platform are what will drive its business, both...

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How FB is helping brands to grow their biz in India

MUMBAI: Between dealing and refining its ad-targeting technology, coming clean about overestimating its video metrics to clients, failing to successfully launch Free Basics in India following ban by TRAI, its most recent tussle with Fake News, and, still doubling its revenues to USD 7.01 billion...

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FB, Google's biz approach that of a media content company: GroupM chief

MACAO: When the hundred billion dollar man, GroupM Global Chairman Irwin Gotlieb, says that the role of the media is to create content, it’s time to take notes. When he opines that Facebook and Google are tech companies whose “business approach is that of a media company” that relies on content, it...

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Twitter curates special emoji for ‘Koffee with Karan’

Social media platform Twitter has created a special emoji for the talk show Koffee with Karan. The show is slated to go on air on 6 November. It will be aired on Star World and Star World HD.

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A-Pac region leads in ad revenue growth for FB in Q3-16

Facebook Inc., (Facebook) advertisement revenue increased 58.5 percent year-on year (y-o-y) for the third quarter ended 30 September 2016 (Q3-16, current quarter) at $6,816 million as compared to $4,299 million in Q3-15.

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