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IPG Mediabrands wins Amazon global media mandate worth $1 bn

Global e-commerce giant, Amazon is consolidating its global media planning and buying duties with IPG Mediabrands network after an internal business review.

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Happy mcgarrybowen wins creative mandate for Wildcraft

MUMBAI: Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has been appointed as the creative partner for the outdoor and adventure product company, Wildcraft. The mandate was won post a multi-agency pitch.

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Madison Media wins media mandate for Xiaomi

MUMBAI: Indian media agency Madison Media has bagged the media mandate for Chinese smartphone brand Xiaomi.

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Isobar India bags digital duties for VIP Bags

MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for VIP Bags. Headquartered in Mumbai, VIP Bags is a part of VIP Industries, which in itself has a range of leading brands across luggage categories.

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iCubesWire bags Printronix digital mandate

MUMBAI: The race for pocketing companies' digital mandates in India is getting intense. Digital advertising is one of the fastest expanding mediums at a CAGR of 33.5 per cent (2015-2020) with expectations of crossing Rs 255 billion in 2020. iCubesWire, a digital marketing solution and concept...

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