Specialised and Niche

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Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
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A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
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Living Foodz sees 25% growth in advertiser response

After Aparna Bhosle’s elevation in the Zee Entertainment Enterprise Ltd (Zeel) from the premium English cluster head to now being the business head of Zee TV’s Hindi GEC channel, Shaurya Mehta along with handling the lifestyle genre, Living Foodz, is also given the additional responsibility of...

Television TV Channels Specialised and Niche
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Teleshopping market sees growth ahead

Since the inception of television home shopping industry in India in the 90s, it has come a long way as compared to the time when the segment was associated with ‘magical’ products, impractical promises or dubbed English slots.

Television TV Channels Specialised and Niche
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Zee Learn numbers up

BENGALURU: The Essel group’s educational arm, Zee Learn Ltd (Zee Learn), reported 47.9 per cent growth in total revenue and 89.1 per cent growth in EBITDA including other revenue for the year ended 31 March 2018 (FY-2018, year under review) as compared to FY-2017. Zee Learn reported total revenue...

Television TV Channels Specialised and Niche

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