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Ten commandments for agencies to stay in business: GroupM's CVL Srinivas

MUMBAI: It was hard hitting, the way CVL Srinivas began his address at Zee MELT 2016. With a satirical audio-visual titled ‘The Last Agency On Earth’ (2010), the GroupM south Asia CEO laid down the fundamentals of the ‘change or perish’ ecosystem today’s agencies exist in; bringing down the media...

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Zee Mindspace Awards 2016 to acknowledge marketing fraternity

Zee Entertainment Enterprises Limited (ZEEL) has instituted the Zee Mindspace Awards to give recognition to brands.

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Nice terror attack, Cannes and the Palais des Festivals

The date: 14 July. The location: The Taj Mahal Hotel in Mumbai's Colaba area. French consul general Yves Perrin plays host to businessmen, politicians, artistes, entertainment professionals, journalists like he does every year on Bastille Day to celebrate France’s National Day. Wine, champagne, and...

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The Biggest Wave Makers in the Broadcast industry descend on this year’s CASBAA convention

A wide range of issues related to OTT such as content, revenue-drivers, technologies, audience behaviors and regulation will be on the agenda.

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CASBAA 2015 forum to focus on ever-evolving satellite industry landscape

The agenda for this year’s forum will touch upon the challenges the industry is facing as the very definition of television changes to embrace new technologies, delivery methods and consumer habits.

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