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Comprimato launches post-production video plug-in tools for proxy-free Adobe workflows

Comprimato, a leading provider of GPU accelerated storage compression and video transcoding solutions, has launched Comprimato UltraPix, a simple video plug-in for popular post-production tools. The first release brings proxy-free, auto-setup workflows for Ultra HD, VR and more on any hardware...

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70 companies, 1200 traders attend Global Content Bazar

MUMBAI: Around 70 companies and 1200 trade visitors from Asia, Europe and the Middle-East participated in Global Content Bazar 2018 which concluded here recently.

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Digital is nothing, says Havas Media’s Tom Goodwin

Tom Goodwin is not happy with the way marketers have abused the word ‘digital.’ In fact, he doesn’t want the word to be used at all. To the roomful of marketing enthusiasts gathered at Zee MELT 2016, who anticipated a lecture on cutting edge technology and the disruption it brings to the brand...

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Ads low in print with greater customer feedback in digital mediums

There was a growth of forty per cent in advertising in the United Kingdom in fifiteen years from the turn of the millennium, but the the print medium saw a fall of 65 per cent in advertising in the same period.

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Introducing digital measurement is more a political hurdle, than technical

NEW DELHI: Who is afraid of the yardstick, and an authentic one? The digital media has been a victim of many a misnomers. "Easily measurable" media, for example. The assumption stems from advertisers taking their campaigns' 'views' or social media numbers at face value, and not questioning agencies...

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