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Toilet, floor cleaner brands piggyback on the Swacch Bharat Mission

Ever since the government launched its ‘Swacch Bharat Mission’, brands have left no stone unturned to make hay while the sun shines.

MAM Marketing Brands
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Marketing in 2018: Led by revenues, ditched creativity

Long gone are the times when advertising and marketing industry in India was a small-scale business with just a few creative heads scratching their brains and churning out a minuscule number of campaigns. With the growing disposable income and aspiration to own premium goods and experience quality...

Specials Year Enders
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Marketers today don’t know their customers: TRA Research’s N Chandramouli

The recently launched India’s Most Attractive Brands 2018 report saw nearly 50 per cent (49 brands) Indian companies make it to the top 100. A bunch of attributes were listed that make brands attractive to Indian audiences but ‘calm’ wasn’t an easy one to spot.

MAM Marketing Brands
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Just six Indian brands among 20 most trusted brands

BENGALURU: The 2018 edition, or the eighth edition of TRA Research’s (TRA) The Brand Trust Report of the most trusted 1,000 Indian brands was released today in Bengaluru by TRA’s Research Director Sachin Bhosle. From over 9,000 unique brands, TRA has shortlisted 1,000 as the most trusted brands by...

MAM Marketing Brands
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DEN Networks tops as most attractive Cable TV brand: TRA Research

DEN Networks Ltd, one of the largest cable MSOs in India, is the top cable brand according to the "Most Attractive Brands 2017" report by Trust Research Advisory (TRA)

Cable TV Multi System Operators

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