After changing the brand identity from 'Umeed Se Saje Zindagi' to 'Har Lamha Nayi Ummeed', Zee will look at programming and marketing shift in the coming year.
Star Middle East, Pakistan and Africa country head has been associated with the network for 20 years.
After Ajit Thakur's exit, the Star Plus GM could take on the additional charge.
The channel, which donned a new look on 17 December, is set to launch weekend properties next year.
The collaboration brings together two media houses with distinctive strengths to explore new formats of television presentation.
The movie has collected Rs 89.5 crore for the weekend.