The
account size is estimated
at Rs 50 crore. Simmtronics
has aggressive plans
to expand its market
share. Havas Media
is expected to contribute
greatly to meet those
ambitions.
Digital
head Nitesh Kripalani
currently has his
eye on building its
app and website Sony
Liv through Facebook
and Twitter, even
as its YouTube channels
keep pulling in revenues.
Personal Accessories Sector Advertising on TV during 2012
Personal
Accessories sector
television advertising
witnesses a 5% growth
in 2012 vis-a-vis
2011; top ten advertisers
account for 48% of
total advertising
by the sector- Adex
India Analysis.
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