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Posterscope launches measurement tool Ambit Analyser

The tool will help advertisers effectively reach out to over 65 crore eyeballs across 2500 towns every month in India.

MAM Media and Advertising Out Of Home
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Madison OOH creates innovative campaign for Mother Dairy’s product launch

The brand has the tag line “A Spoon Full of Magic” and the objective of the campaign was to reach out to the maximum number of people in the target group, generate highest response and conversion into sales.

MAM Media and Advertising Out Of Home
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Kinetic & GroupM acquire majority stake in French OOH company

Poster Conseil manages media planning and buying for agencies and direct clients, and provides planning and measurement technologies to both agencies and vendors.

MAM Media and Advertising Out Of Home
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Posterscope creates OOH campaign for Goodricke’s Roasted

Posterscope creates OOH campaign for Kolkata’s tea brand Goodricke Roasted. Urges consumers to gossip over Roasted tea.

MAM Media and Advertising Out Of Home
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Events & activation industry to touch Rs 5,779 crore by 2016-17

According to the EY-EEMA report, this growth will be on the back of marketers increasing their BTL spends to 21 per cent of their total marketing spends.

MAM Media and Advertising Out Of Home

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