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Zenith revises global ad spend growth forecast upwards

Zenith Optimedia’s Advertising Expenditure Forecasts is a bellwether for the global ad industry. And the top notch media agency revised its earlier June forecasts for the rest year in an update posted today.

MAM Media and Advertising AD Agencies
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Dentsu Webchutney introduces 'Bro'ster for smart drinkers

Clubs, pubs and other F&B establishments have constantly tried their best to grasp the attention of their patrons in different ways. However, most experiences are soon forgotten once the night passes. And all that remains as a mark of a great night is an even greater hangover.

MAM Media and Advertising AD Agencies
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GroupM's global brand Essence to enter India with Maxus' aid

MUMBAI: Essence, a global digital agency, today announced it has established operations in India via the opening of a new location in Delhi. This will be the agency’s fifth office in the Asia Pacific (APAC) region and the third to open its doors this year. In March, Essence announced its debut in...

MAM Media and Advertising AD Agencies
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Lower e-commerce spending slows down TV ad growth: Madison

MUMBAI: H1 2016 has not been a good time for the advertising industry - TV specially - according to leading Indian ad agency Madison Media.

MAM Media and Advertising AD Agencies
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Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

MUMBAI: Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies.

MAM Media and Advertising AD Agencies

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