AD Agencies

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The hard choice between specialised and full service ad agencies

Winter is coming! Old families are preparing their troops and preparing strategies in a quest to secure their territory before it is invaded by new forces. HBO’s Game of Thrones is the perfect metaphor here to explain how agencies are buckling up for an advertising future where clients are looking...

MAM Media and Advertising AD Agencies
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Guest column: Ads that didn't work!

The advertising sector is expected to be a sophisticated and creative one. Creative heads spend hours ensuring the advertising is ‘done right’. Yet, year after year, we come across ads that fail to make any mark and instead end up being called as dunce.

MAM Media and Advertising AD Agencies
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Intelligent Content vital for branding: iProspect CEO about new solution

iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.

MAM Media and Advertising AD Agencies
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DAN launches data-driven celebrity endorsement and sports marketing agency ‘CLab’

With the launch of CLab, the media and advertising conglomerate Dentsu Aegis Network, which operates 25 businesses in India, has expanded its footprint into celebrity endorsement and sports marketing.

MAM Media and Advertising AD Agencies
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Idealake's Prabhakar Jampa joins Asymmetrique

MUMBAI: Asymmetrique, a digital-era marketing and brand solutions company, recently appointed Prabhakar Jampa as their chief experience partner.

MAM Media and Advertising AD Agencies

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