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First Create Behaviour, FCB Ulka's mantra debuts with Merino mandate

Merino Group has awarded its brand strategy & creative mandate to FCB Ulka Delhi, following a multi-agency pitch. The mandate involves work for Merino Laminates, Merino Furniture, and their FMCG food brand Vegit. The mandate includes ATL, BTL & digital.

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Rediffusion's new Amway campaign bets on brand attitude

Be Bright is a range of skincare products introduced by Amway that appeals to the young adults who desire a great looking skin anywhere and anytime.

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Goafest 2017: Ramesh Narayan re-elected council chairman

MUMBAI: The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council for the Abby’s at Goafest 2017. Ad veteran and industry leader Ramesh Narayan, founder of Canco Advertising has been once again appointed the Chairman of the AGC.

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Mogae acquires Ashish Dabral's Ao1 with share-swap

A leading provider of integrated mobile marketing services Mogae Media has acquired Ao1 personalized video platform from Dentsu Marcom CEO Ashish Dabral. He had been developing this new-age technology platform for the past 18 months with a young tech team out of Gurgaon.

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Leo Burnett India shines at WARC Prize 2016

MUMBAI: The Leo Burnett Group has shone at 2016 edition of the WARC Prize for Asian Strategy. Leo Burnett India and Orchard Advertising (a Leo Burnett agency) pick up an award each. The WARC awards uphold and celebrate breakthrough strategic thinking that drives businesses, in Asia, and have...

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