DTH
DTH operators against imposition of further regulation on platform services
MUMBAI: Major direct-to-home (DTH) operators spoke against the imposition of any registration fee or annual fee for the platform services (PS) offered by them. Tata Sky, Dish TV, Bharti Telemedia the holding company of Airtel Digital TV are of the view that as DTH operators already pay license fee and furnish bank guarantee, there should not be any requirement of any additional payment for PS. The companies have also delivered their views against capping the number of PS channels.
The Telecom Regulatory Authority of India (TRAI) issued a consultation paper (CP) on issues related to PS aimed at a proper regulatory framework for the services in late August. Before the CP was floated, the Ministry of Information and Broadcasting (MIB), in a letter dated 2 July 2019, sought the recommendations of TRAI on various issues related to PS with reference to DTH guidelines. TRAI also mentioned in the consultation paper that unlike private satellite TV channels which are permitted and regulated under the uplinking and downlinking guidelines of MIB, PS is not subject to any specific regulations or guidelines as of now.
As TRAI invited comments on the consultation paper from the stakeholders Tata Sky, Dish TV, Bharti Telemedia submitted their comments on the issue:
“Platform Services (PS) are programs transmitted by distribution platform operators (DPOs) exclusively to their own subscribers and does not include Doordarshan channels and registered TV channels. PS shall not include foreign TV channels that are not registered in India,” TRAI defined PS in its Recommendations on Regulatory Framework for Platform Services dated 19 November 2014.
Here are the important questions raised in the CP and the comments by the mentioned companies:
What should be the Registration fee/Annual fee for PS per channel? And how it is to be estimated?
All three players have commented that there should not be any requirement of any additional payment by DTH operators applicable for a PS channel as the DTH operators are required to pay entry fee, license fee and also furnish bank guarantee. They also mentioned in the submission that other distribution platform operators like MSOs, LCOs, HITS are not paying such fees which already creates a non-level playing field. Dish TV also mentioned that the requirement for payment annual fee can be imposed on cable platforms who are not required to pay any kind of entry or license fee to the government.
The maximum number of PS channels that can be offered by DTH operators:
According to the submissions made by the DTH players, there should not be any cap on the number of PS channels offered by the service providers. One of the reasons that has been highlighted is that DTH operators provide pan-India service and need to cater to customers of varied tastes and languages. Moreover, at a time when the broadcasters are having their own over-the-top platforms, limiting the number of PS would harm DTH operators in the competition.
“If the authority still feels that a limit is required, then it should be sufficient for us to grow further beyond the number of channels that we already have, and the limit should also be flexible going forward so that we may not be required to approach MIB and TRAI for cap enhancement. Additionally, for maintaining parity, similar caps should also be placed on MSOs/ LCOs,” Tata Sky commented.
Is there a need to revisit/review the earlier recommendations of the Authority dated 11th November, 2014, relating to keeping recording of all PS channel programs for a period of 90 days and maintaining a written log/ register of such program for a period of 1 year by the DPO from the date of broadcast and the role of Authorised Officer and the State/ District Monitoring Committee and MIB as monitoring authorities:
Article 8 of the DTH license condition mandates DTH operators to maintain the recoding of the programs carried on the platform for a period of at least 90 days at its own cost which is also applicable on PS carried by the operators. In addition to that, all the content transmitted by DTH operators are monitored by the Electronic Media Monitor Center which is entrusted with the responsibility to check the compliance of the ‘Programme and Advertisement Code’ under the Cable TV Network (Regulation) Act, 1995. Hence, they are of the view that there is no requirement for prescription of any additional compliance maintaining a written log/ register of such program for a period of one year by the DPO.
DTH
DD Free Dish e-auction heats up with 26 MPEG-2 slots sold in two days
Hindi movies, GEC and news dominate; Star Utsav Movies tops Day 2 at Rs 213.45 crore
MUMBAI- The bidding war on DD Free Dish is turning into a blockbuster and the slots are selling faster than popcorn at interval. Prasar Bharati’s 8th annual MPEG-2 e-auction delivered another strong day on Tuesday, with 18 more channels securing spots across movies, regional music and news buckets, taking the two-day total to 26.
Day 2 belonged to the movies and news categories. In Bucket A (Hindi Movies), Star Utsav Movies led the pack at Rs 213.45 crore, pipped only narrowly by Zee Action at Rs 213.4 crore. Goldmines landed at Rs 13.35 crore and Zee Anmol at Rs 13.3 crore, showing razor-thin price bands and fierce competition. Bucket B saw Zee Bioscope top at Rs 10.6 crore, Bhojpuri Cinema Rs 10.5 crore, B4U Bhojpuri Rs 10.2 crore, while Showbox, Unique TV and B4U Music each closed at Rs 10.25 crore.
News channels in Bucket C stayed tightly bunched: NDTV, Aaj Bharat, Zee News and India TV all secured slots at Rs 8.6 crore, with News Nation and ABP News slightly higher at Rs 8.65 crore. Bucket D rounded out with Russia Today at Rs 9.75 crore and GTC Punjabi at Rs 7.92 crore.
Day 1 had already set a premium tone, with eight slots snapped up – six in Bucket A+ (Hindi/Urdu GEC, starting reserve Rs 15 crore) and two in Bucket A (Hindi/Urdu Movies, starting Rs 12 crore). Sony PAL topped Day 1 winners at Rs 16.55 crore, Star Utsav Rs 16.25 crore, Shemaroo TV Rs 16.35 crore, Zee Anmol, Colors Rishtey and Sun Neo at Rs 16.40 crore each. Sony WAH took a Bucket A slot at Rs 13.95 crore and Zee Anmol Cinema at Rs 13.45 crore.
The surge reflects broadcasters’ hunger for DD Free Dish’s estimated 43–45 million rural and semi-urban households, where Hindi GEC and movies remain advertising goldmines.
The auction runs under the revised E-auction Methodology 2025 (amended 9 January 2026), with escalating reserves – Round 2 Bucket A+ at Rs 16 crore, Round 3 Bucket A at Rs 13 crore – and stricter eligibility to weed out speculative bids. Channels must be operational, available in the relevant language, and already carried on at least one private DTH, DD Free Dish or registered MSO.
With premium genres flying off the shelf, the coming rounds will test how deep pockets really are as reserves climb and tactical down-bidding gets harder. In India’s largest free-to-air universe, these auctions aren’t just about slots – they’re about who gets to stay on the screen that reaches deepest into the heartland.






