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dittoTV to stream Assembly election results live

The seventh phase of polling in Uttar Pradesh in 40 Assembly constituencies, with as many as 826 candidates contesting in this phase, ended on 8 March. This marks the end of the assembly elections in five states - Goa, Manipur, Uttarakhand, Punjab and Uttar Pradesh, and viewers across the country...

iWorld Over The Top Services
Hotstar plans to enter other markets

MUMBAI: Much is in store for Over-the-top (OTT) content aggregator platform Hotstar. A game-changer in the industry which managed to generate 175 million downloads in two years now plans to expand to other parts of the globe.

iWorld Over The Top Services
CASBAA India OTT Forum: Asian players in search of a winning formula

MUMBAI: Catering to regional choices, reasonable pricing coupled with fabulous viewing experience, good user interface (UI) and worthwhile user engagement through membership and social media connect seemed to the gist of "the Asian experience" conversation CASBAA chief executive Christopher...

iWorld Over The Top Services
Nielsen: Millennials big-time streamers, watch 27% less TV than over 35s

MUMBAI: It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials—now the largest generational group in the U.S.—have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes...

iWorld Over The Top Services
Tug of war between AVoD & SVoD, who will win?

MUMBAI: Content is the king and distribution is the queen. The year 2016 saw this phrase being used several times by the Over-the-top (OTT) players. But, does the struggle end there? Not really. While content remains to be crucial, changing consumption patterns is inevitable. Having the right...

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