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Star Bharat viewership skews to rural India: BARC and Chrome data analyses

BENGALURU: Star India’s free-to-air (FTA) Hindi GEC Star Bharat was launched on 28 August 2017. Star Bharat is the new avatar of Star India’s Life OK that went off air. The channel has been rocking ratings tables since the very first week of launch under its new moniker.

Television TV Channels Viewership
Patanjali Ayurved reappears in weekly top 10 advertisers' list

BENGALURU: Baba Ramdev has been taking on the might of the existing biggies in the Indian FMCG and related spaces right from the launch of his company Patanjali Ayurved Limited. He has been the face of many of the communications of his company cautioning Indians about the second East India Company...

MAM Marketing Brands
Telecast of Patanjali’s two ads stopped by high court

MUMBAI: It was a bit of a marketing blasphemy. And, Patanjali Ayurved's advertisements have hit a legal hurdle. Telecast of Patanjali’s two product ads which allegedly disparaged HUL and Dabur's brands have been stopped by high courts in India. The Delhi court ordered Patanjali to stop telecasting...

MAM Marketing Brands
Patanjali most advertised brand on television in week 33

BENGALURU: Baba Ramdev’s Patanajali Ayurved Limited has generally been among the top 10 television advertisers according to Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals during the first 33 weeks of 2017. It’s...

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Truecaller claims 3X ad growth, VP cites Patanjali's unprecedented rise

MUMBAI: Truecaller claims to have reached a new milestone as a mobile in-app publisher, achieving a record 200 million impressions in a single day.

MAM Marketing MAM

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