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How agencies deal with defaulters

MUMBAI: The history of the advertising industry has its fair share of examples of client default on payments leading to agencies bleeding losses. A classic case is that of JWT Walter Thompson (Now known as JWT), having to wind up back in 1974 due to non-payment by clients. Although the company...

MAM Media and Advertising Media Agencies
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Havas develops CTS transparent client facing programmatic solution

Client Trading Solution (CTS) - a game-changing programmatic solution that gives clients complete visibility and control over their campaigns – has been launched by meta programmatic solutions pioneer Havas Group to act as a control tower, offering clients complete visibility across trading desks,...

MAM Media and Advertising Media Agencies
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GroupM & Kantar bring Wunderman's Zipline to India, partner MobileWalla & Zapr

MUMBAI: Wunderman Data Services, a leading global data and analytics company, has announced its continued expansion with the launch of data activation platform, Zipline, in India. In partnership with WPP’s GroupM and Kantar, regional clients and marketers now have easier access to the data assets,...

MAM Media and Advertising Media Agencies
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Stiff competition from TV & digital has little impact on print, 2.4 cr copies added in 10 yrs

MUMBAI: Audit Bureau of Circulation (ABC) has been continuously certifying circulation figures of member publications every six months. The trend of certified circulation figures by ABC show that the print medium (member publications of ABC) is thriving, growing and expanding in India inspite of...

MAM Media and Advertising Media Agencies
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UFO to monetise United Media screens' ad inventory

MUMBAI: UFO Moviez India Limited (UFO) has announced a strategic tie-up with United Media Works Pvt. Limited (UMW), a digital cinema technology and service provider having more than 300 digitised cinema screens on its network in India.

MAM Media and Advertising Media Agencies

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