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Isobar introduces programmatic radio buying in India

The face of radio and music consumption has changed with the smartphone explosion in India and so has the way advertisers look at the market. With almost all music consumers tuned into their favourite tracks through their choice of over-the-top digital music players,

MAM Media and Advertising Media Agencies
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OMD CEO Stephen Li on why agencies are struggling to retain talent

MUMBAI: Stephen Li’s takeover of OMD’s Asia Pacific business as the new CEO made several headlines in October last year, after former CEO Steve Blakeman relocated to London. After all, Li’s movement from MEC as the CEO for Asia Pacific after a happening 10 year stint in the company surprised many...

MAM Media and Advertising Media Agencies
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Dentsu Aegis Network acquires VeryStar in China

MUMBAI: Dentsu Aegis Network has acquired Shanghai VeryStar Internet Science and Technology  AKA VeryStar, which is a leading mobile and online retail commerce agency in China. VeryStar will become part of Dentsu Aegis Network’s digital agency Isobar China and will be known as 'VeryStar – Linked...

MAM Media and Advertising Media Agencies
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Dentsu Aegis Network bags 22 metals at ACEF

MUMBAI: Dentsu Aegis Network has bagged 22 metals at the Asian Customer Engagement Forum (ACEF) Awards that was held on 29 April.  Posterscope India has bagged 17 awards while Carat India garnered three medals each in gold, silver and bronze for Microsoft and Philips India.  Posterscope India has...

MAM Media and Advertising Media Agencies
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Times Internet forays into content marketing with 'Spotlight'

MUMBAI: When conventional modes of communication are failing marketers, they are increasingly looking to reinvent the old formulas in a new light, content marketing being one of them. Not just the media and creative start-ups but digital media behemoths like Times Internet have invested in the...

MAM Media and Advertising Media Agencies

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