Media Agencies

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Planning & buying in India’s digital video landscape: A primer

Even as ‘digital marketing’, ‘digital ad spends’, ‘mobile advertising’ and ‘online videos’ become part of the colloquial Indian advertising lingo, planning and buying digital media is a world removed from the television-driven number-crunching that account managers at the leading media agencies...

MAM Media and Advertising Media Agencies
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"The new management structure will empower and create width of leadership" - Kunal Jeswani

As the media and advertising world in India undergoes catharsis in the form of unlearning, relearning and evolving for the ongoing digital disruption, with data and analytics infusing new variables in the process of creating a brand communication, most of the major stakeholders understand the...

MAM Media and Advertising Media Agencies
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MEC launches MEC Touchpoints

MEC, a global media agency has launched MEC Touchpoints, a tool that builds on MEC’s knowledge of the consumer purchase journey combined with global media-survey data from the recently launched GroupM LIVE Panel.

MAM Media and Advertising Media Agencies
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Isobar introduces programmatic radio buying in India

The face of radio and music consumption has changed with the smartphone explosion in India and so has the way advertisers look at the market. With almost all music consumers tuned into their favourite tracks through their choice of over-the-top digital music players,

MAM Media and Advertising Media Agencies
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OMD CEO Stephen Li on why agencies are struggling to retain talent

MUMBAI: Stephen Li’s takeover of OMD’s Asia Pacific business as the new CEO made several headlines in October last year, after former CEO Steve Blakeman relocated to London. After all, Li’s movement from MEC as the CEO for Asia Pacific after a happening 10 year stint in the company surprised many...

MAM Media and Advertising Media Agencies

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