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Brand Trust Report 2019 unveiled; springs surprises

TRA’s Most Trusted Brands Report, India Study, 2019 (BTR 2019) was unveiled in Bengaluru Today.

MAM Marketing Brands
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Aaj Tak continues to lead Hindi news genre in BARC wk 17

Aaj Tak, the Hindi news channel from the Living Media Group, continued its almost unassailable leadership of the Hindi news genre in week 17 of 2019. The channel has generally been ranked first in Broadcast Audience Research Council of India (BARC) weekly list of top 5 Hindi news channels in the...

Television TV Channels Viewership
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Republic Bharat viewership driven by rural audiences?

It is early days yet with data only for 4 weeks from Broadcast Audience Research Council of India (BARC) available since the launch of Republic Bharat and the implementation of TRAI’s new tariff order. However, back of the envelope calculations seem to indicate that viewership of the latest major...

Television TV Channels Viewership
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ABP News claws its way up to second place in rural HSM

In week 14 of 2019, (Saturday, 30 March 2019 to Friday, 5 April 2019, week under review), ABP Group’s Hindi news channel ABP News climbed up a couple of places to second rank from fourth rank in week 13 of 2019 in Broadcast Audience Research Council India’s (BARC) weekly list of top 5 Hindi news...

Television TV Channels Viewership
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Republic Bharat enters BARC's top Hindi news channels list in new TRAI tariff regime

Broadcast Audience Research Council of India had taken a breather in publishing data on its website between weeks 5 and 13 of 2019, ostentatiously to give the viewership post the new tariff regime time to settle down to some sort of stability. In the meantime, ARG Outlier Media launched its second...

Television TV Channels Viewership

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