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Hindi News genre versus Indian English News during festival week

BENGALURU: Previously, we asked if the Indian English News genre was faced with festival blues – pre, during and post the biggest Indian festival season of Diwali that happened in week 42 of 2017 (Saturday, 14 October 2017 to Friday 20 October 2017). How did big brother – the Hindi News genre fare...

Television TV Channels News Broadcasting
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Max2 creates campaign to rediscover your cherished bonds

MUMBAI: Sony Max 2 wants to break the clutter with its latest TV campaign titled ‘Kuch filmon ka jadu kabhi kam nahi hota’ (some movies never lose their magic touch). DDB Mudra is the agency that has lent its talent to three-year-old baby from Sony Pictures Network India.

MAM Media and Advertising Ad Campaigns
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India TV & DD News have highest OTS in top Hindi news category: Chrome DM

MUMBAI: The Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 43 of Chrome Data Analytics & Media with 0.28 percent growth. In this category, India TV gained the highest OTS with 99.5 per cent and DD News was the second most benefitted in terms of OTS...

Television TV Channels Viewership
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India TV announces key elevations in editorial leadership

It's a celebration time in India TV office as the chairman and editor-in-chief Rajat Sharma has announced key elevations and appointments in editorial leadership.

Television TV Channels News Broadcasting
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Republic TV, Aaj Tak continue to lead genres as news viewership falls

BENGALURU: Republic TV recorded its lowest viewership since its launch in week 36 of 2017 (Saturday, 2 September 2017 to Friday, 8 September 2017). The channel garnered 854,000 weekly impressions, lower than the earlier low of 868,000 weekly impressions it had scored in weeks 25 and 27 of 2017...

Television TV Channels News Broadcasting

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