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Hathway ropes in R Madhavan as brand ambassador

Hathway broadband, India's leading player in fixed line broadband internet service announced the appointment of actor Madhavan (popularly known as Maddy) as the national brand ambassador, adding star power to drive the internet and broadband business.

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Ogilvy's Choudhary only Indian to make it to Cannes' 'See It Be It'

MUMBAI: In 2014, Cannes Lions launched See It Be It. A programme that responded to the gender imbalance in the advertising industry - only 25% of agency creatives are women, and just 11% reach creative director level. The stats for India, being woefully lower.

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Laadli names Star's 'Nayi Soch' as 'Game Changer', 37 awarded for excellence in gender portrayal

MUMBAI: Population First, with the support of India’s leading entertainment channel Colors Viacom 18, International Advertising Association (IAA) and UNFPA India, announced the winners of the First South Asia Laadli Media and Advertising Awards for Gender Sensitivity 2015-16 at Tata Theatre, NCPA...

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TV ads & apps: A-Pac mobile analytics growing fastest, connected TVs' adoption stimulating demand

MUMBAI: the global mobile analytics market will continue to witness pronounced growth over the forecast period on the backdrop of a slew of factors. Increasing demand for real-time analytics to deliver personalized ads and growing investment in digital advertising across mobile platforms is...

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Indian digital marketers underinvested in mobile advertising in 2016

BENGALURU/NCR: When asked to look back at 2016, 89 percent of digital marketers in India are likely to say that they underinvested in mobile advertising, with tablet and desktop advertising likely to come in second and third respectively according to an Adobe Digital Insights – Indian Advertising...

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