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Wow, exclaim kids at Hershey's product

MUMBAI: Wow Design, a strategic brand design consultancy, has associated with Hershey’s for strategising the packaging design for its new range of healthy flavored milkshakes.

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Streamers 50% of online population; 60% content streaming on mobile devices: GroupM

Globally online streaming is getting mainline. Or so it seems. Streamers make up almost 50 per cent of the online population, while over 60 per cent of content streaming, led by music, is now done over mobile devises and much of it can be linked to "moods and moments", according to a study done by...

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Hindustan Lever, Patanjali had largest TV ad insertions

BENGALURU: Over the last four weeks of calendar year 2016, Hindustan Lever Limited (Lever) and Patanjali have been the top advertisers in terms of number of television ad insertions according to Broadcast Audience Research Council of India (BARC) data for weeks 49 (Saturday 3 December 2016) until...

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Education sector had most misleading ads in Sept: ASCI

MUMBAI: ASCI’s Consumer Complaints Council (CCC) has upheld complaints against 151 out of 199 advertisements in September 2016. Out of 151 advertisements against which complaints were upheld, 75 to the Education category, 39 belonged to the Healthcare category, followed by 10 in the Food &...

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Dentsu Aegis buys leading UI/UX design agency Fractal

MUMBAI: Dentsu Aegis Network has announced the acquisition of Fractal Ink Design Studio Pvt Ltd, a leading experiential design studio in India, which will join the network’s award-winning digital agency – Isobar, and be rebranded as “Fractal Ink Design Studio - Linked By Isobar”.

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