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Sony Pictures' new CSR for underprivileged

MUMBAI: Supporting the cause of empowering India’s underprivileged youth through sports, Sony Pictures Networks India (SPN) has partnered with an NGO ‘Slum Soccer’ to launch The National Inclusion Cup, the only national football tournament of its kind for underprivileged youth. This is a CSR...

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SC recognises ASCI role

The Supreme Court of India (SC), in its recent judgement titled “Common Cause (A Regd Society) v Union of India and Ors”, affirmed and recognised the self-regulatory mechanism put in place for advertising content by The Advertising Standards Council of India (ASCI).

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FMCG advertisers hogged TV eyeballs in Jan '17

BENGALURU: Thirteen advertisers shared places in list of top ten television advertisers in terms of number of insertions (or spots) across the first 4 weeks of 2017. The total number of insertions in the first four weeks of 2017 by the top ten television advertisers was 12,51,529.As is the norm,...

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Over Rs 149 million spent on govt ads post-DeMo

A sum of Rs 14,95,84,691 (Rs 14.9 crore or Rs 149 million) has been paid by the Directorate of Advertising and Visual Publicity on advertisements published after demonetisation.

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Ad agencies bullish about Union Budget 2017

MUMBAI: The Union Budget 2017 provides the much-needed encouragement to digital India and MSE companies. This, in turn, is said to boost more digital transactions and payments which might boost the growth in advertising in the digital space. The biggest highlight for the advertising agencies was...

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