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Football viewership up 7% in 2018 from 5% in 2016

After Star India took the initiative to boost a variety of sports in India, other broadcasters also picked up their shovels to dig deep. It has made a sincere effort in the turnaround of Indian football with participation (to build culture), incentivisation (to build careers), and commercialisation...

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ESPN launches ‘Beyond the Boardroom’ video series

Sport-content provider ESPN has announced the launch of a new video series called ‘Beyond the Boardroom’ to showcase stories depicting the powerful role sports has played in the lives of industry leaders and celebrities.

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ESPNcricinfo launches short-film series as part of its 25th Anniversary celebration

As part of the 25th anniversary celebration, ESPNcricinfo, the go-to digital destination for cricket, has created a series of five short films called ‘ESPNcricinfo films’ – exploring gripping tales from the world of cricket. The series covers a range of intriguing topics from the transformation of...

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NBA and ByteDance announces global partnership to deliver customised mobile-friendly content

The National Basketball Association (NBA) and ByteDance, a technology company operating a range of content platforms around the world, announced a new multiyear partnership that will deliver customized, short-form mobile content to ByteDance’s hundreds of millions of global users beginning on 27...

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World Cup TV coverage reaches a record 194 countries!

Thanks to media rights agreements signed by the International Hockey Federation (FIH) with over thirty broadcast partners worldwide

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