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NBA and Sony Pictures Networks (SPN) launches the ‘Swag Ka Khel’ campaign for Hindi Speaking Markets in India

This is with reference to the campaign the NBA and Sony Pictures Networks (SPN) ‘Swag Ka Khel’ launched today that is aimed specifically for the Hindi-speaking audience in the country. The campaign, when translated, means ‘the sport with swagger’, aims to reach out to and engage the audience who...

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MITV on Star Sports - a new go-to destination for Mumbai Indians fans to get closer to their favourite players

Star Sports in an endeavour to get fans closer to their favourite VIVO IPL team has partnered with Mumbai Indians to telecast MITV (Mumbai Indians TV) – a brand new show that will focus on telling player stories, team bonding, travelogues, insights into match strategy and profile the biggest fans...

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Barcelona aiming for new unbeaten mark among records in the mix this LaLiga weekend

LaLiga's teams return to action this weekend with Barcelona aiming to move a step closer to the 2017/18 title, and plenty more on the line up and down the table.

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Peter England is the official ‘Style Partner’ for Chennai Super Kings

Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Ltd. once again announces its partnership with Chennai Super Kings (CSK), the two-time champions of the prestigious Indian Premier League Trophy (IPL).

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Tata Mumbai Marathon 2018 raises over Rs 34.36 crores, shattering all previous records

The Tata Mumbai Marathon (TMM) is much more than a Marathon, it is a showcase for the ‘Can do… Will Do’ spirit of humanity. The event transcends sport and encourages the ‘Power of the Collective’ to make a difference. The event has ignited a spirit of giving, empowering countless individuals to...

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