Digital Agencies

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Digital transformation of OOH in India

MUMBAI: Digital billboards, synchronized messaging across hoardings, real time trading, interactive digital displays, mobile convergence, geo-tagged tracking of impressions and measurement -- digital is rapidly evolving how out-of-home advertising is perceived.

MAM Media and Advertising Digital Agencies
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LinTeractive launches Deep Digitisation

MUMBAI: LinTeractive, the digital arm of MullenLowe Lintas Group, unveiled a proprietary framework named Deep Digitisation at a major regional industry event today, in Singapore.

MAM Media and Advertising Digital Agencies
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Two months since Canvas Ads launch on Facebook

MUMBAI: Digital marketers and new age advertisers were quite in frenzy when Facebook introduced its new product called Canvas at Cannes last year and subsequently launched it globally in February 25 2016. And why not? Canvas allowed advertisers to combine video, photographs and copy in an ad...

MAM Media and Advertising Digital Agencies
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Purchasing power of Indian kids has doubled: Turner’s New Generations report 2016

MUMBAI: With kids commanding a market of one third of the country’s population, it becomes increasingly important to understand what they want and what drives their consumption pattern. With that in mind, Turner’s New Generations report 2016 did a comprehensive study of its target audience through...

MAM Media and Advertising Digital Agencies
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GenY Medium grows by 300 per cent in 2015-16

MUMBAI: Digital marketing company GenY Medium (GenY) has recorded a growth of 300 percent  in addition to gaining 15 new key clients to its portfolio in 2015-26. Since its inception in 2012, GenY has been growing at 100 percent CAGR year on year. GenY credits its success to the unique technology...

MAM Media and Advertising Digital Agencies

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