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Cinema content producers still discovering audience taste

The Indian movie industry is one of the richest in the world and its content has been gaining patrons worldwide. But producers still believe that the industry doesn’t have the pulse of audience preference.

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Pre-school kids content’s monetisation and viewership challenges

Animators have long contemplated the complexity of producing pre-school content for the ages of two to four years. On the third day of FICCI Frames 2019, executives from the industry spoke about ‘Catching youngest viewers: Powering the kids network and advertisers ecosystem through data’.

Specials Event Coverage Ficci Frames
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Gazing into the Crystal Ball - Sustaining Growth in Uncertain Times

In an interesting session titled “Gazing into the Crystal Ball - Sustaining Growth in Uncertain Times, that was held on day 3 of at the 20th edition of Ficci Frames, Shri Sanjeev Sanyal, Principal Economic Advisor, Ministry of Finance, Goverment of India gave a keynote address.

Specials Event Coverage Ficci Frames
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Monetisation is the biggest challenge for regional industry

The growth of the regional sector in the media industry was discussed on the third day of FICCI Frames 2019. Experts from the television sector discussed on the topic ‘Regional: is it the giant waiting to be awakened?’ It had panellists Viacom18 head regional entertainment Ravish Kumar, Reliance...

Specials Event Coverage Ficci Frames
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Ad industry not kept pace with consumer and digital changes

The last decade has been disruptive for media, advertising and marketing with the evolution of digital. However, Sam Balsara, the veteran in advertising industry, feels that media buying has not been able to keep pace with that change. He also said that the currency that really should be looked at...

Specials Event Coverage Ficci Frames

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