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Ten commandments for agencies to stay in business: GroupM's CVL Srinivas

MUMBAI: It was hard hitting, the way CVL Srinivas began his address at Zee MELT 2016. With a satirical audio-visual titled ‘The Last Agency On Earth’ (2010), the GroupM south Asia CEO laid down the fundamentals of the ‘change or perish’ ecosystem today’s agencies exist in; bringing down the media...

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Digital success via differentiated content, good story-telling, partnerships

MUMBAI: Bollywood, Hollywood and sports content will certainly get you traction, but ultimately well thought out differentiated content, partnerships with platforms and targeted audience will not only get the eyeballs, but also return on investment for content creators on OTT platforms.

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Decoding the Indian online video watchers remains an enigma

Perhaps the biggest challenge for programmers on online media is to define and segregate the online viewers who will take to OTT mediums in India.

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Satisfying writer, client and customer is biggest challenge: Arunabh Kumar

The room was jam packed. Industry specialists came in droves to support Indiantelevision.com’s flagship event, Vidnet 2016: Content on the Go, India’s first focused OTT conference.

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OTT players have many content, technical challenges to overcome: Akamai's Dev Gupta

More and more ‘OTT players’ are entering India’s fast churning online video ecosystem in a bid to make something out of the double digit growth rates in digital ads in India. If one were to go by industry estimates some thirty odd new digital video services will launch in this market by the next...

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