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EFFIE Awards India 2019 celebrates pioneering brand stories

The Advertising Club (TAC) India hosted the latest edition of the coveted “EFFIE AWARDS INDIA 2019” presented by COLORS at Taj Lands’ End, Mumbai. The awards that prides itself as being the gold standard in advertising and marketing fraternity saw brand innovators and thought leaders being...

MAM Marketing MAM
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Star Plus, SET continue to lead urban areas in BARC week 1

Zee Anmol continued to be in first position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 52 of 2018. Sony Pal and Star Utsav interchanged their second and third positions in the rural market. Star Plus and Sony Entertainment Television continued to be in...

Television TV Channels Viewership
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Bob Bakish on turning around Viacom, tie up with CBS, company's culture and future

Viacom CEO Bob Bakish describes his tenure at the giant company using two words - turnaround and evolution. At the end of 2016, Paramount Pictures was coming off a year where it had lost half a billion dollars and consumed another billion in cash.

Television TV Channels GECs
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IndiaCast issues disconnection notice to Independent TV

MUMBAI: Viacom18 and TV18’s distribution arm IndiaCast has issued a disconnection notice to direct-to-home operator (DTH) Independent TV (Reliance Big TV) over non-payment of subscription fees.

DTH DTH Operator
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Zee Anmol led BARC (U+R), rural in week 52

Zee Anmol continued to be in first position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 52 of 2018. Zee Anmol retained its first position in the rural market. Star Plus retained its first position in the urban areas

Television TV Channels Viewership

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