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Synergy between quality content & branding workable in digital space, feel industry experts

MUMBAI: Providing young 'jobbers' in India with new, engaging and emotionally-connecting original OTT content that may be closer to their life, family or work situations with or without subtle brand integration would eventually lead to a pay-model (SVoD). And, that seemed to the underlying theme...

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Just 11% video viewership is on OTT: Akamai's Reddy

Video viewership is growing at about eight and a half hours a month at present, and is expected to double or triple over the next year. However, 89 per cent of video viewership is on YouTube and Facebook, and only 11 per cent is shared among OTT players in India, according to Akamai Technologies...

iWorld Over The Top Services
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Reliance Industries buys Balaji Telefilms stake for Rs 4.13 bn

The Board of Directors of Balaji Telefilms Limited, in its meeting held on Thursday, considered and approved an investment by Reliance Industries Limited , one of India’s leading corporates, through a preferential issue of 25.2 million equity shares at Rs 164 each, aggregating to Rs 4.13 billion,...

iWorld Over The Top Services
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Vidooly ranks BloombergQuint as most popular biz news publisher on FB video

Bloomberg|Quint, a business and financial news company, continues its rapid rise as the leading integrated business news platform in the country. In its June report, digital video analytics provider, Vidooly has rated Bloomberg|Quint as the ninth most popular news brand among new-age news...

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YouTube: Ten ads clock 2.3 mn hrs of watch time in Q2 '17, 180 mn Indians watching monthly

MUMBAI: YouTube released the Q2’17 India Ads Leaderboard, a list of the top ads and promoted videos that Indian audiences consumed during the second quarter of the year. These ten ads clocked an astounding 2.3 million hours of watch time, with mobile devices accounting for 82% of the watch time....

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