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Complan goes for brand makeover, focuses on WB & TN

Complan, a health drink brand, is going through a complete brand makeover and has adopted a new brand philosophy – Don’t Just Be Tall, Stand Tall. Complan has lined up a series of media innovations to reintroduce the brand in the market.

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Tata's 'Himalayan' mineral water enters U.S.

Tata Global Beverages’ natural mineral water brand Himalayan has entered the U.S market.

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Pulp designs Philips Avent's breastfeeding awareness campaign

Royal Philips, a leader in healthcare technology, recently rolled out an awareness campaign aimed to empower mothers, expecting mothers, and their families in India. Launched under the Philips Avent brand, the campaign promotes the importance of breastfeeding, address societal barriers, while also...

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Digital ads: TAG verifies Zapr for transparent biz practices

Zapr, partly owned by Star India's Hotstar, has now been verified by Trustworthy Accountability Group (TAG) for transparent business practices in the digital ad space. Compliant companies include Google, Comscore and GroupM.

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PSU spending on ads small compared to DAVP

Public sector organisations had made a commitment of spending Rs 22,72,766 for advertisements released through the Directorate of Advertising and Visual Publicity (DAVP) during 2016-17.

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