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Ziox ropes in Sushant, also investing Rs 3 bn

Ziox Mobiles, under the aegis of Sun Air Voice, has roped in Sushant Singh Rajput, as its brand endorser. Both, the brand and its ambassador ride on the precepts of resilience, hard work and steady growth.

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Sports & experiential ent.: PVR & Major sell bluO to Smaaash for Rs 860 mn

MUMBAI: PVR Ltd today announced that it has entered into definitive agreement with Smaaash Entertainment (‘SMAAASH’) to sell its stake in bluO entertainment, a premium bowling and entertainment format operated by the company. As part of its national expansion plans, world class gaming and...

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Tata Sky introduces Blogbuster

On its eleventh anniversary, Tata Sky, a growing brand in the DTH industry, introduced Tata Sky Blogbuster – Tata Sky’s first ever official blog -- http://blogbuster.tatasky.com/

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Instagram: Akshay & CAYA unveil 24 toilets over 24 hours

As part of all the action leading to the upcoming release of the movie Viacom18 Motion Pictures’ “Toilet Ek Prem Katha”, the lead actor in the film – Akshay Kumar – unveiled 24 toilets over 24 hours on Instagram, in partnership with CAYA. The activity is reflective of the ethos of the film, which...

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Cure.fit signs Rs 1-bn pact with Hrithik's HRX

Wellness startup Cure.fit has announced its Rs 1 billion partnership with the Bollywood star Hrithik Roshan, who will promote Cure.fit through his brand, HRX. His iconic status as a fitness idol will amplify Cure.fit’s mass appeal, endorsing the philosophy of holistic health management.

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