MAM
Brands ace creative-asana on Yoga Day 2019
MUMBAI: The world was gripped in the celebrations of the International Yoga Day on 21 June, with top world leaders and citizens across the globe performing the ancient Indian art of physical, mental, spiritual practices. The brands online also stretched some creative muscles and came up with interesting social media designs to mark the day. Have a look!
Bajaj Allianz
Bauli India
Castrol India
A healthier lifestyle for truckers in India through #TruckAasana this #WorldYogaDay! Check out #TruckAasana designed for them to do prior to a trip by @yogainstmumbai pic.twitter.com/oB2G99fe3B
— Castrol India (@Castrol_India) June 21, 2018
Eicher Trucks and Buses
Faasos
Wrap be so loaded, it can barely walk. As for yoga, that's for your mouth.#InternationalYogaDay2018 #InternationalDayofYoga pic.twitter.com/wOUoRGOXYk
— FAASOS (@faasos) June 21, 2018
Kotak Mutual Fund
Motorola India
On this #WorldMusicDay #WorldYogaDay and #WorldSelfie day, we’re celebrating all three in style! All you need to do is send us your quirky yoga selfies and we’ll give the best photos a musical surprise! So what are you waiting for? #MusicToMyYogafie (T&C https://t.co/JAaJxnXKe2) pic.twitter.com/srxRdmnSea
— Motorola India (@motorolaindia) June 21, 2018
Red FM
Sony LIV
Celebrate World Yoga Day and begin your fitness journey with LIV FIT. To get help from the best in business, click here: https://t.co/pw5Nf98xdG #WeLIVtoEntertain #YogaDay #InternationalYogaDay #FitnessJourney #FitnessMotivation #LIVFit pic.twitter.com/JeVyvlVxcL
— SonyLIV (@SonyLIV) June 21, 2018
Tata Motors
Yamaha Motor India
This is how we rev it! Our Yamaha bikes make sure we get our daily dose of yoga. #WorldYogaDay #Yoga #Fz #R15 #R3 #YesYamaha pic.twitter.com/9M8jHE3crv
— Yamaha Motor India (@India_Yamaha) June 21, 2018
YES Bank
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
