Viewership

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Analysis: Top South Indian news channels in 2018

South Indians consumed more news of the top 5 channels in their local languages than their Hindi speaking brethren of top 5 Hindi News channels in their respective markets in 2018. Amongst the four south Indian languages spoken in six states, Malayalis’ (Denizens of Kerala, language Malayalam)...

Television TV Channels Viewership
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BARC responds after TRAI directive on ratings, TV viewership

After noticing that BARC India had stopped publishing TV viewership data on its website after the implementation of the new tariff order, the Telecom Regulatory Authority of India (TRAI), in a sternly worded letter, warned it to publish data for week ending 8 February by 25 February or else face...

Television TV Channels Viewership
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IAMAI suggests advertisers pay 0.25% of media spends to strengthen BARC measurement

Presenting counter comments to the Telecom Regulatory Authority of India (TRAI) consultation paper on BARC TV viewership measurement, the Internet and Mobile Association of India (IAMAI) has said that advertisers can pay 0.25 per cent of their media spends for TV viewership measurement every year.

Television TV Channels Viewership
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BARC exhorts TRAI to strengthen existing TV audience measurement system

Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has suggested to the Indian regulator Telecom Regulatory Authority of India (TRAI) that having more multiple measurement and ratings mechanisms may not be “advisable” and could create confusion....

Television TV Channels Viewership
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Most watched Hindi news channels in 2018

News is event driven – that is a fact that is known and repeated a dozen times and more by all publications, newsletters, and whatnots.  As per a Broadcast Audience Research Council of India (BARC) report presented at FICCI-Frames 2018, Hindi content still rules the Indian television landscape in...

Television TV Channels Viewership

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