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OTT platforms chasing the regional pie

It isn't just the broadcast sector that's woken up to the call of the regional, but even the budding over the top (OTT) platforms. On the stage of Vidnet 2018, hosted by Indiantelevision.com, experts from India’s leading OTT platforms were present. Voot Originals head and VP Viacom Tanya Bami, Eros...

iWorld Over The Top Services
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Hulu Japan says hello to Indian content

The world has been amazed with Japan's anime and now it's time for role reversal. While international over the top (OTT) giants like Netflix and Amazon are already playing an active game in India, Hulu Japan has also arrived in search of content.

iWorld Over The Top Services
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Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
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Big B launches campaign for Lux Inferno ahead of winter

LUX Industries manufactures more than 300 products across 14 brands under its belt, such as Lux Venus, GenX, Lux Cozi, ONN, Lyra, Cott’swool, Inferno etc.

MAM Media and Advertising Ad Campaigns
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Netflix has no plans to introduce cheaper offerings in India

MUMBAI: Denying market buzz about Netflix’s plan to introduce cheaper subscription plans in India, the streaming video giant’s CEO Reed Hastings said that an executive’s comments suggesting otherwise had been “misunderstood.”

iWorld Over The Top Services

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