iWorld

Netflix testing Rs 250 mobile-only subscription in India

Netflix has upped its focus on the Indian market of late

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/22/netflix.jpg?itok=Za2CjtYa

MUMBAI: Giant video-streaming service Netflix is believed to be experimenting with a mobile-only subscription for a select group of users in India. Rs 250 per month is what the streamer is hoping to charge for its mobile-only plan, half of its Rs 500 entry-level subscription price in the country.

According to ET Tech, subscribers can only consume standard definition (SD) content on one mobile or tablet screen at a time. This plan, however, is not part of Netflix’s currently monthly subscriptions that cost users Rs 500-800 depending on the nature of the plans.

“We will be testing different options in select countries where members can watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time. Not everyone will see these options and we may never roll out these specific plans beyond the tests," a Netflix spokesperson said commenting on the development.

Last year, Netflix chief product officer Greg Peters, during earnings call, had said that the company would experiment with their pricing strategy in India in a bid to draw more users to its platforms.

Competing against the likes of Amazon Prime Video, Hotstar, ZEE5 among others, Netflix will remain the most expensive streaming service in India.

Earlier this week, Netflix CEO Reed Hastings had described the Indian OTT market as ‘super competitive’ and ‘exciting’.

"There is also lots happening on Amazon, and on Hotstar, which is now going to be owned by Disney... It's a super competitive, exciting market,” he said.

One of the hallmarks of the Indian market, Hastings highlighted, is the ongoing telecom revolution triggered by Mukesh Ambani’s Reliance Jio. According to him, there is "nothing more impressive in the world than what Reliance Jio has done in the past four years in India" to democratise internet accessibility.

This latest move by Netflix, in a sense, hopes to grab a share of the consumer’s attention and wallet by riding on Jio’s disruptive force.­

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/mx-player.jpg?itok=uUGfyoh6
MX Player now on Amazon Fire TV Stick and Android TV

MUMBAI: Emerging as the one-stop-shop for all things entertainment, MX Player – India’s leading streaming platform is now going beyond your mobile phones and will feature on Amazon Fire TV Stick and Android TV.  The entertainment app offers viewers an online content library with multi-genre and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/sonyliv.jpg?itok=vFmUMLAY
Globally acclaimed sitcom ‘Community’ now live on SonyLIV

MUMBAI: Looking for a new show to add to your watchlist, this monsoon? How about a sitcom that will tickle your funny bone and get you on a binge-watch spree? SonyLIV, India’s first premium video on demand (VOD) platform brings you 6 seasons of the cult American comedy series -Community. Rated 8.5...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/voot.jpg?itok=pMTL_ZkQ
Viacom18’s Tanya Bami steps down as head Voot Originals & VP content

Viacom Digital Ventures' Tanya Bami has resigned from her role as head of Voot Originals and vice president content. Bami is expected to be at the company for a couple of months to serve her notice period. The veteran media executive joined Voot in November 2015 from Zee Entertainment Enterprises...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/Reed-Hastings.jpg?itok=IZbtYoLI
Netflix CEO Reed Hastings on global opportunity, subscriber addition and competition

With Disney all set to enter the direct-to-consumer business with its streaming app, Netflix missing its subscriber addition forecast globally along with losing subscribers in the domestic market is likely to be trouble. Although stocks of the FANG company stumbled as an aftermath of the Q2 result...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/amazon.jpg?itok=NYuZT_0E
Prime Day 2019 was the biggest two-day celebration ever for Prime members in India

MUMBAI: Prime members in India joined members in 17 countries celebrating Prime Day, enjoying the best of shopping, savings and entertainment. Following the epic two-day event with thousands of deals just for Prime members, sales surpassed the previous Prime Day and any other two-day period making...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/matru.jpg?itok=CVUD4rSG
Regional content start-up Matrubharti enters video streaming space

Matrubharti, a vernacular content start-up which has been providing a curated platform for content creators to publish ebooks and snackable social media content in regional languages such as Hindi, Gujarati and Marathi besides English, has today announced that it has diversified its content...

iWorld Video On Demand
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/ALL.jpg?itok=msTEGCKi
Netflix confirms Q3 roll-out of lower-priced mobile-screen plan for India

Finally taking note of the price-sensitive Indian market, streaming giant Netflix has decided to roll out a lower-priced mobile screen plan in India. Netflix sees the new plan, which will launch in Q3, as an effective measure to expand its business in India. Earlier, the streaming platform...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/netflix.jpg?itok=aH4v--jW
Netflix's first domestic subscriber loss in 8 years; misses international addition estimate

The streaming giant Netflix witnessed domestic subscriber loss for the first time in the last eight years since it separated its DVD mail-order system and streaming platform.. In the second quarter (Q2) of 2019, Netflix also added nearly 2 million fewer international customers than expected.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/sonyliv.jpg?itok=6A03BZGt
SonyLIV and Amazon Pay partner to offer a convenient and easy digital payment option for viewers

MUMBAI: In its efforts to make payment getaways more convenient for consumers, SonyLIV, India’s first premium video on demand (VOD) platform, has partnered with Amazon Pay, adding another secure payment option on its platform. While the service is already available for the subscribers, the cashback...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories