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Industry experts discuss OTT growth, need for measurement system

To measure or not to measure? Despite the humongous growth of OTT in the country, experts still can’t seem to agree on this question. While some of the experts believe a TV like measurement system will bring more transparency in the ecosystem, other players think third-party tools are already...

Specials Event Coverage Ficci Frames
Broadcasters need to relook at content to cope with OTT platforms

With the upsurge in demand for OTT platforms in India, the future of broadcasters has been debated much. TV still has enough headroom to grow thanks to underpenetrated households. While the players in the ecosystem firmly believe that TV is not going to die soon, they also think broadcasters need...

Specials Event Coverage Ficci Frames
Netflix to keep both dubbing and subtitling options available

The fact that India has a higher per cent of mobile streaming compared to the US has caught Netflix’s eye. Speaking at a session moderated by CNN News 18 Editor Anuradha Sengupta on the stage of FICCI Frames 2019, Netflix VP Product Todd Yellin said that despite the liking for the small screens,...

Specials Event Coverage Ficci Frames
CEO Rajiv Bakshi unveils transformational roadmap for Big Synergy

Rajiv Bakshi describes his latest gig – CEO Big Synergy – as a homecoming to the media and entertainment ecosystem. During his 13-year stay at Discovery Networks, Bakshi helped curate thousands of hours of content across factual, lifestyle, kids’ categories among others.

Television Production House Non-Fiction
ACT Fibernet partners with Netflix

Broadband service provider ACT Fibernet has entered into a partnership with streaming giant Netflix. Under the partnership, "Entertainment" plan users of ACT Fibernet would be able to pay for their monthly Netflix subscription through their ACT Fibernet bill with an assured cashback of up to Rs 350...

iWorld Broadband

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