iWorld

Netflix subscriptions to get cheaper in India

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/10/19/net.jpg?itok=RMhbo0XG

MUMBAI: Netflix is tuning itself to India’s needs. Netflix chief product officer Gregory Peters said in an earnings call that the company will experiment with cheaper pricing models, betting on India to bring in its next 100 million subscribers for its long-term goal in a bid to increase its growth.

Netflix is currently the most expensive streaming service in India. It has three existing plans in the country priced at Rs 500, Rs 650 and Rs 800 per month. The Rs 500 plan is for a single screen while Rs 650 plan offers HD content. On the other hand, Amazon Prime offers annual subscription in India at Rs 999 and also has a Rs 129 per month plan.

“We’ll experiment with other pricing models, not only for India but around the world that allows us to sort of broaden access by providing a pricing tier that sits below our current lowest tier and we'll see how that does in terms of being able to accelerate our growth and get more access,” said Peters.

Company executives in the earnings call said that they were encouraged with the growth they have seen in India. Netflix CEO Reed Hastings said that the company will take it ‘one million at a time’ when it comes to subscriber growth in the market. “There are over 300 million mobile households and almost twice that in mobile subscription, so there’s a huge market,” he added.

Netflix has also planned to take on competition in India with more multi-lingual content. Hastings said that after signalling possible options, it could expand beyond English into Hindi and then into more languages, more pricing options and more bundling.

In the past, Netflix launched its first original show in India Sacred Games followed by Lust Stories and Ghoul. It has also released a movie called Love Per Square Foot.

Netflix’s streaming revenue grew by 36 per cent year over year in Q3 to $3.9 billion, as average paid membership increased by 25 per cent and ASP rose by 8 per cent. International revenue included a -$90 million year over year impact from currency, excluding the impact of F/X, international ASP rose 11 per cent year over year and 2 per cent sequentially.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/ayushmaan.jpg?itok=hn2CXjYX
Bollywood star Ayushmann talks about his struggle with social media in the early stage of his career on #MeriRealLife

Anupama Chopra is back with another interview on #MeriRealLife – this time with Vicky Donor’s famous and critically acclaimed actor Ayushamann Khurrana on her YouTube Channel Film Companion.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/zee5.jpg?itok=_LYHr16e
ZEE5 introduces language specific packs

ZEE5 has announced special subscription packs for the Tamil and Telugu audience. Riding on the success of its language content, this latest addition will enable users to access premium Tamil and Telugu content at half the price.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/airtel.jpg?itok=9JnchNho
Adarsh Nair appointed chief product officer of Bharti Airtel

According to an Economic Times report, Adarsh Nair has been appointed as Bharti Airtel’s new chief product officer (CPO).

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/amazon.jpg?itok=jhIEy8G_
Amazon Prime Video celebrates Diwali with Supari Studios’ latest commercial

Taking a slightly different route from most Diwali commercials, Supari Studios integrates the magic of creative storytelling in its commercial for Amazon Prime Video.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/bi.jpg?itok=tUyElXKS
Binny Bansal steps down as Flipkart group CEO

Flipkart group CEO Binny Bansal has stepped down following an investigation into alleged "serious personal misconduct”, although he has denied the allegation.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/ashish.jpg?itok=Zler_KL3
Nokia Networks' Ashish Chowdhary to lead Apple India ops

Ashish Chowdhary, the chief customer operations officer of Nokia Networks has been appointed as Apple India head.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/uc.jpg?itok=UtKEYBPj
2 Crore Users Celebrate Diwali and 11.11 Shopping Fest with UCWeb

Around 2 crore UC users celebrated Diwali and 11.11 UC Shopping Fest with UCWeb over the past 3 weeks.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/amazon.jpg?itok=taAJhsDj
Amazon Prime Video launches Hindi UI

Amazon Prime Video has taken localisation to a higher level by adding support for a Hindi user interface, including search, navigation and customer support in Hindi on the Prime Video app and on PrimeVideo.com.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/rahul.jpg?itok=S0qqm8gW
Twitter appoints Rahul Pushkarna as head of content partnership, APAC

Rahul Pushkarna has been appointed as head of content partnership, APAC at Twitter. He confirmed his appointment through Twitter.

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories