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Hotstar races past 300 mn MAUs; Uday Shankar tells Disney investors how Star did it

The Walt Disney Company Asia Pacific president and chairman Star and Disney India Uday Shankar made quite a splash at the entertain company’s Investor Day last week in Burbank. Shankar, in his presentation to Disney’s investors, introduced Star’s streaming service Hotstar, delving into the strategy...

iWorld Over The Top Services
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Hotstar ropes in Ankit Desai as VP-digital sales strategy

The leading over-the-top (OTT) platform Hotstar has appointed Ankit Desai as vice president- digital sales strategy. Earlier, Desai was associated with Marico Ltd at the position of media and digital marketing head, India & Global Centre of Excellence.

Television TV Channels People
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Hotstar rolls out another exciting TVC for its VIVO IPL 2019 campaign, #KoiYaarNahiFar

Bringing viewers closer to the action, Hotstar, India’s largest premium video streaming platform, has added another exciting story to the VIVO IPL 2019 campaign, #KoiYaarNahiFar.

MAM Media and Advertising Ad Campaigns
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Draft National e-Commerce Policy: Why international OTT platforms need not worry just yet

The national e-commerce policy draft appears to have created quite a stir in India's OTT business. In its current form, the proposed policy is bound to pose a regulatory hurdle to international streaming giants, some say. Despite the clear distinction in the dynamics of OTT and e-commerce sector,...

iWorld Over The Top Services
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Swiggy, Hotstar bowl cricket lovers over

As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again.

MAM Marketing Brands

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