Television

Star spending up to Rs 2 cr on production per IPL match

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/22/ipl.jpg?itok=OFvadDs0

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is producing IPL as till last year, the production rights was with the BCCI.

Star hired 'Why Project' a management company based in London. About 28-32 cameras are being used for every match include drones swooping around all stadiums but Kolkata (where it didn’t get the permission) for the first time. A total of 16 DSNG OB vans are used for the live telecast of a match. Eight vans work on the world feed, four on the Hindi feed and rest on the regional feeds. The English feeds are being transmitted to other countries like the US and New Zealand. Two levels of quality check are done on the feeds, firstly the ground check then comes the Star India's office and then goes on to uplink.

Star has added Marathi and Malayalam feeds for the IPL finale as well. On the decision to do so, a Star India spokesperson said, “On social media there was a lot of demand for the Marathi commentary. The attempt is to make the broadcast of the finals available to the widest possible audience. Any region that we felt was potentially underserved by our current offering, we decided to add it to the mix which is Marathi and Malayalam." Star Pravah and Asianet will be the channels to host the respective languages.

It also provides tailor-made content for core cricket followers contextualised with a deep and passionate understanding from expert commentators and panellists through Select Dugout on Star Sports Select. It is an experience that extends beyond traditional ball-by-ball commentary, providing fans with a richer analytical experience, interactive demos with experts, before, after as well as during the matches. Star even added new arenas like a gaming experience WatchN’Play as well as virtual reality feeds.

“We want the IPL finals to be a landmark event in Indian television, 17 channels will be airing it in eight different languages. The production cost of a match in IPL ranges from Rs 60 lakh to Rs 2 crore depending on the match. 700-800 people together are working hard towards the production of IPL 2018 including the regional feeds," the spokesperson added.

Being practical, Star doesn't hope to sell much inventory on the newly added feeds. 

The IPL finals will be telecast on 17 different feeds across the Star network - Star Sports 1 English, Star Sports 1 HD English, Star Sports 1 Hindi, Star Sports 1 HD Hindi, Star Sports 1 Tamil, Star Sports 1 Select SD English, Star Sports 1 Select HD English, Star Plus SD, Star Plus HD, Star Pravah SD, Star Pravah HD, Star Gold SD, Star Gold HD, Star Suvarna Plus, Star Maa Movies, Star Jalsha Movies and Asianet Movies.

According to the numbers provided by the broadcaster, its OTT platform, Hotstar was viewed by 5.5 million viewers in virtual reality (VR) in week six. 30-35 per cent of the viewers watched it live and the remaining watched it in highlights.

The same team is ensuring that content is being churned out on both TV and digital. Reports suggest that Star may also want to rein in homemakers by airing playoffs and finals on Star Plus.

It introduced several regional feeds to hook new viewers but sources say that the incremental from there will not be more than 10 per cent. On Hotstar, it found that the highest concurrency in a match was around seven million and it has increased the bandwidth to 10 million. The highest concurrency which Star India has witnessed apart from IPL was in the ICC Champions Trophy 2017 of around 5.5 million.

Nevertheless, any technical work is bound to have some glitches and Star isn’t immune to them. Viewers have mentioned about screens freezing and the DRS review replay being that of a different match. But the agility that Star is known for will ensure it resolves these as they crop up.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/starspoerts1.jpg?itok=AYOwrjtU
BARC week 15: Star Sports 1 Hindi rides on IPL high to lead across genre viewership

It is the third week since the commencement of India’s richest league and for the second week in a row Star Sports 1 Hindi led viewership ratings as per Broadcast Audience Research Council of India (BARC) weekly ratings for the top 10 channels across genre in week 15 of 2019 ().

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/chaneels.jpg?itok=74KE-z4R
Nepal’s ad-free foreign channel proposal worries Indian broadcasters

A bill proposed by Nepal which says that foreign broadcasters should be made to air their channels without advertisements has got Indian players worried, according to a Hindu Business Line report.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Lalitha_Jewellery.jpg?itok=Eo9CC0e9
Lalitha Jewellery is top brand in BARC week 15 data

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee.jpg?itok=9Al8LHQ2
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/discovery.jpg?itok=WGXlMjdq
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kulfi.jpg?itok=01s17mME
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural

MUMBAI: Sony Pal is the new entrant, securing tenth position by replacing Star Utsav in Hindi GEC (U+R) as per Broadcast Audience Research Council (BARC) data for week 15 of 2019. In rural and urban markets, no changes were observed.  Hindi GEC (U+R)

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/chromeDM.jpg?itok=XGf0IdQo
English News genre only gainer in Chrome DM week 15

English News grew in week 15 of Chrome Data Analytics and Media by 0.80 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tv18.jpg?itok=98MHStsC
Watch breath-taking wedding celebrations and beautiful love stories as FYI TV18 brings “Our Wedding Story” this April

Every wedding is special and beautiful. And the upcoming series ‘Our Wedding story’ provides a ringside view into heart-warming love stories and their blossoming into matrimony.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories