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Digital is the backbone of Tata Motors’ IPL 2019 marketing mix

It is the second year of association between Tata Motors and the Indian Premier League (IPL), and the former is pretty positive that the season is going to help it in boosting the recognisability of its new launch, ‘Harrier’. This premium flagship SUV from the Tata Motors’ portfolio was announced...

MAM Marketing Brands
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Colors, Viacom18's flagship Hindi GEC, is Mumbai Indians' principal sponsor for IPL 2019

Viacom18’s flagship Hindi general entertainment channel Colors is all set to make its presence felt in the Indian Premier League 2019 through its brand association with three-time champions Mumbai Indians.

Television TV Channels Sports
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IPL 11 saw 61% growth in ad volume from season 1

The cash-rich Indian Premier League has witnessed tremendous growth over the years from its inception in 2008. The growth is in terms of different aspects like advertising revenue, sponsorship revenue, number of eyeballs and brands attraction etc.

Television TV Channels Sports
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Star India expenses up, profit plunged in FY18

Star India witnessed a nosedive of 93 per cent in profit at Rs 287 crore during FY18 as compared to Rs 554 crore during FY17. This was apparently due to higher programming costs, which went up from Rs 4,121.6 crore in FY17 to Rs 4,887.3 crore during FY18, according to a report by Economic Times...

Television TV Channels GECs
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ESP Properties: Sports and entertainment trends 2019

ESP Properties, GroupM’s sports and entertainment marketing agency announced its Top Sports and Entertainment Trends for 2019 on 26 February 2019.

MAM Media and Advertising Media Agencies

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