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IPL auctions set to kick off 2019 cricket bonanza for brands, marketers

Indian fans are in for a rollercoaster ride in 2019 thanks to an action-packed cricket calendar. Virat Kohli’s men have major challenges – tough and exciting in equal measure – lined up right through the year. The Indian side is set to play 12 Tests, 22 ODIs, 17 T20Is and the all-important World...

Television TV Channels Sports
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Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting
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Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports
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Digitisation leading to higher HD adoption in India

High definition (HD) TV channels started launching in India years ago but it was only when digitisation happened on a large scale that the adoption of channels grew. According to Broadcast Audience Research Council (BARC), the total HD count in India has increased to 83 channels currently from 59...

Television TV Channels GECs
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Dream11 gets funding of Rs 719 crore from Tencent Holdings

Chinese social media and gaming giant Tencent Holdings has invested $100 million (around INR 719 crore) in Mumbai-based Dream 11 Fantasy according to VCCircle. Dream11 had been in advanced stages of discussion with Tencent about raising funds from the Chinese behemoth since April 2018.

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