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Adding subscribers like never before says Varun Narang as Hotstar shatters IPL records

The Walt Disney Company direct-to-consumer and international segment chairman Kevin Mayer termed Hotstar a juggernaut on the opening day of APOS 2019. That description seems rather perfect given some of the insights and numbers offered by the streaming service’s chief product officer Varun Narang...

iWorld Over The Top Services
Gulf Oil launches musical 'Dum Andar' campaign with MS Dhoni, CSK players

Gulf Oil Lubricants India Ltd, part of the Hinduja Group has launched its ‘Dum Andar’ campaign featuring players from the Chennai Super Kings (CSK) team of the ongoing IPL season.

MAM Media and Advertising Ad Campaigns
This cricket season, programmatic advertising goes to bat for brands

With the ICC Cricket World Cup just around the corner and IPL kicking off, the cricket fever is upon us.

MAM Media and Advertising People
APL Apollo launches TVC with Delhi Capitals players

APL Apollo, the maker of steel tubes and the principal sponsor of the IPL team - Delhi Capitals, has launched a 360-degree campaign with a powerful idea called “The Inner Strength Of India”.

MAM Media and Advertising Ad Campaigns
IPL 2019: Tech brands optimise ad slots to drive digital interactions

The Indian Premier League (IPL) has been growing with every iteration from its inception in 2008 and has become one of the most celebrated Twenty20 match formats in India. With some of the biggest players in the world joining in with local up-and-coming talent, the IPL has garnered both Indian and...

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