Television

IPL 10 ramps up Sony channels ratings to numero uno position

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

BENGALURU: IPL 10 commenced on 5 April 2017. Just three days of the tenth season of the Indian Premier League cricket had catapulted Sony Pictures Networks India Private Limited (SPN) Hindi Movies channel Sony max to numero uno postion in the Hindi Movies genre for week 14 of 2017 (Broadcast Audience Research Council of India ? BARC ratings for week 14 -Saturday, April 2017 to Friday, 7 April 2017). Further, the cricket extravaganza pushed the channel to second place in terms of ratings across genres in that week. Among the other SPN channels that benefitted was Sony Six in week 14.

BARC week 15 (Saturday, 8 April 2017 to Friday, 14 April 2017) has been even better for SPN channels. Sony Max was the most watched channel across genres during the week with weekly impressions of 14,29,479 (000s) sums, followed by the Sun Network?s Tamil GEC flagship channel Sun TV with weekly impressions 12,47,460 (000s) sums (BARC Data for Top 10 Channels *Across Genre : All India (U+R) : 2+ Individuals).  Star Plus (Hindi GEC), Gemini TV (Telugu GEC), Colors (Hindi GEC), Sony Pal (Hindi GEC) were at third, fourth fifth and sixth spots respectively across genres. The last four places across genres were occupied by Zee TV (Hindi GEC), Rishtey (Hindi GEC), ETV Telugu (Telugu GEC) and Zee Telugu (Telugu GEC) in that order.

During the preceding weeks of 2017, it was Sun TV which had held pole position with weekly impressions of 12,06,478 (000s) sums in week 14, followed far behind by Sony Max with weekly impressions of 8,53,494 (000s) sums at second place.

In week 15, Sony Max topped the ratings in Hindi Movies HSM (U+R) : NCCS All : 2+ Individuals, Hindi Movies Rural HSM NCCS All : 2+ Individuals and Hindi Movies Urban HSM NCCS All : 2+ Individuals markets, with IPL matches being the top 5 most watched programmes in these markets.

In the Hindi Movies market, Sony Max had phenomenal weekly impressions of 13,34,063 (000s) sums, followed far behind by its peer channel Sony Wah which had weekly impressions of 4,27,231 (000s) sums. The Mumbai Indians-Kolkata Knight Riders match was the most watched programme in the genre with impressions of 19,303 (000s) followed by the Mumbai Indians- Sunrisers Hyderabad (The Sun Network owns the Sunrisers Hyderabad team) match with impressions of 18,969 (000s). All the other five most watched programmes in the Hindi Movies market were IPL matches on Sony Max

Sony Max?s ratings in the Hindi Movies-Rural market ? weekly impressions of 6,16,227 (000s) sums. In this market, the Mumbai Indians- Sunrisers Hyderabad was the most watched programme with impressions of 8,828 (000s), while the Mumbai Indians-Kolkata Knight Riders match was the second most watched programme with impressions of 8,231 (000s). All the other five most watched programmes in the Hindi Movies-Rural market were IPL matches on Sony Max.

Sony Max?s had weekly impressions of 7,17,835 (000s) sums in the Hindi Movies-Urban market. All the top five most watched programmes in this market were IPL matches on Sony Max. Like in the case of the Hindi  Movies market, the Mumbai Indians-Kolkata Knight Riders match was the most watched programme in this market with impressions of 11,071 (000s) followed by the Mumbai Indians- Sunrisers Hyderabad match with impressions of 10,140 (000s).

In the sports genre, Sony Six was the most watched Sports channel in week 15 with weekly impressions of 4,58,932 (000s) sums followed by an SPN peer channel ? Sony ESPN which had weekly impressions of 1,14,119 (000s) sums. The top five programs in the Sports genre were IPL matches on Sony Six? with the Mumbai Indian?s Sunrisers Hyderabad  fixture with Impressions of 7,392 (000s) being the most watched sports programme in week 15.

Also Read :

IPL 10 catapults Sony Max to second place across genres

SPN India-SITI Networks dispute: TDSAT directs SITI to sign SPN RIO agreement (updated)

IPL Impression: Sony Six & ESPN double, Ten1 & 2 halve

IPL 2017: The Piracy Conundrum

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/camp.jpg?itok=Eh67R1fK
iTV Foundation organizes free day-long health camp in Karnal

Haryana Chief Minister Manohar Lal Khattar on Monday inaugurated iTV network foundation's free health camp which was held in Karnal, Haryana and lauded the initiative taken by the group. Speaking at the event, Manohar Lal Khattar said that their objective is to increase the number of doctors in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/kids_0.jpg?itok=otInOyzM
Viacom18 dials up its kid’s ecosystem - extends the KidZania association to Mumbai

Viacom18, India’s fastest growing media & entertainment network is all set to extend its association with KidZania to Mumbai.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/raj.jpg?itok=_J83VD2q
Rajiv Mathrani joins Star Sports as chief marketing officer

Star Sports has appointed Rajiv Mathrani as its new chief marketing officer (CMO), a source close to the development has confirmed to Indiantelevision.com.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/ibf.jpg?itok=fE9MgDPX
IBF rejigs board; appoints VPs to steer key objectives

The board of directors of the Indian Broadcasting Foundation (IBF) has unanimously appointed Siddharth Jain, Rajat Sharma, Sudhanshu Vats and K Madhavan as the vice-presidents to broadbase and liaise with the government and other stakeholders for the sectoral growth.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/news18.jpg?itok=sSmkZV2Z
News18 launches Google Progressive Web Apps in Hindi and Bengali

News18, India’s leading destination for news with more than 100 million active viewers per month, has worked with the Google team in India to launch Progressive Web Apps (PWAs) in Hindi and Bengali.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/mtv.jpg?itok=kNYXllOL
MTV beats is the fastest growing hindi music channel since launch

It is no secret that Indians love their Movies and Music. Hence, MTV Beats is stepping up the festive tempo with the launch of an array of differentiated content offerings as well as unique consumer led properties that the category hasn’t experienced before!

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/subhash.jpg?itok=cpSxWPuj
Essel’s Subhash Chandra on Zee, OTT giants & the Jio juggernaut

Zee Entertainment Enterprises (Zee) has withheld challenges from international broadcasters to acquire a place as one of the top media companies in India. While several players with deep pockets are investing a high amount in content, Essel Group chairman Subhash Chandra, with 26 years of...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/johari.jpg?itok=M2el-L2n
Star raises concern with ACC over revenue regeneration for Asia Cup; BCCI responds

Star has expressed displeasure on Virat Kohli’s absence from the Asia Cup and had asked Asian Cricket Council (ACC) to get in touch with the BCCI, according to a report by Press Trust of India.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/Synamedia.jpg?itok=rbH_Ge1V
Synamedia sets out corporate vision, strategy and investment focus

Synamedia, the new company that will be formed from the sale of Cisco’s video processing and video solutions business to private equity firm Permira funds today revealed its vision and investment focus as an independent entity.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories