IPL 10 catapults Sony Max to second place across genres

BENGALURU: The Indian Premier League (IPL) has helped Sony Pictures Network India Private Limited (SPN) channels rake in the ratings during each of the seasons that that the network has purchased rights to beam the cricketing bonanza event to Indian homes for.

This year, IPL’s season 10 is no different. It has catapulted the network’s Hindi movie channel Sony Max to the second place in terms of ratings across genres for week 14 (Saturday, April 2017 to Friday, 7 April 2017) of 2017. IPL 10 started on 5 April, 2017. So, it must be borne in mind that only three days of IPL broadcast – 5, 6, 7 April numbers are included in week 14’s ratings.

The mega cricketing event has also pushed Sony Max to the pole position in the Hindi Movies, Hindi Movies Rural and Hindi Movies Urban genres. IPL programmes are also the most watched programmes in the Hindi Movies, Hindi Movies Rural and Hindi Movies Urban markets as well as the Sports genres.

Three channels from Network 18 (Viacom 18), two each from SPN, the Sun Network and Zee Entertainment Enterprises Limited (Zeel) and one channel from Star India made it to the top 10 most watched channels across genres list for week 14 of 2017. To group it into languages – six Hindi, 3 Telugu and 1 Tamil language channels made it to the top 10 channels across genres list in week 14 of 2017.

Broadcast Audience Research Council of India (BARC) data for week 14 - Top 10 Channels Across Genre: All India (U+R): 2+ Individuals, show that the long reigning Tamil language channel Sun TV from the Sun Network was still numero uno across genres with 12,06,478 Impressions (000s) Sums in week 14. Sony Max, which made its place in the weekly top 10 channels across genres list for first time in calendar year 2017, was a distant second with 8,53,494 Impressions (000s) Sums. In third place was the Hindi GEC and Hindi GEC Urban markets’ leader Star India’s Star Plus with 7,48,745 Impressions (000s) Sums.

The Sun Network’s Telugu GEC Gemini TV was at fourth place with 6,41,089 Impressions (000s) Sums followed by Network 18’s Hindi GEC Colors with 620414 Impressions (000s) Sums. SPN’s Hindi GEC channel Sony Pal was at sixth place with 6,07,407 Impressions (000s) Sums followed by Zeel’s flagship GEC Zee TV at seventh place with 5,23,858 Impressions (000s) Sums.

Two channels from the Network 18 stable – the networks second GEC – Rishtey and its Telugu GEC – ETV Telugu were eighth and ninth in week 14 of 2017 with 4,99,400 Impressions (000s) Sums and 4,71,237 Impressions (000s) Sums respectively, followed by Zeel’s Telugu GEC Zee Telugu with 4,53,361 Impressions (000s) Sums at tenth place.

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