IPL 10 catapults Sony Max to second place across genres

BENGALURU: The Indian Premier League (IPL) has helped Sony Pictures Network India Private Limited (SPN) channels rake in the ratings during each of the seasons that that the network has purchased rights to beam the cricketing bonanza event to Indian homes for.

This year, IPL?s season 10 is no different. It has catapulted the network?s Hindi movie channel Sony Max to the second place in terms of ratings across genres for week 14 (Saturday, April 2017 to Friday, 7 April 2017) of 2017. IPL 10 started on 5 April, 2017. So, it must be borne in mind that only three days of IPL broadcast ? 5, 6, 7 April numbers are included in week 14?s ratings.

The mega cricketing event has also pushed Sony Max to the pole position in the Hindi Movies, Hindi Movies Rural and Hindi Movies Urban genres. IPL programmes are also the most watched programmes in the Hindi Movies, Hindi Movies Rural and Hindi Movies Urban markets as well as the Sports genres.

Three channels from Network 18 (Viacom 18), two each from SPN, the Sun Network and Zee Entertainment Enterprises Limited (Zeel) and one channel from Star India made it to the top 10 most watched channels across genres list for week 14 of 2017. To group it into languages ? six Hindi, 3 Telugu and 1 Tamil language channels made it to the top 10 channels across genres list in week 14 of 2017.

Broadcast Audience Research Council of India (BARC) data for week 14 - Top 10 Channels Across Genre: All India (U+R): 2+ Individuals, show that the long reigning Tamil language channel Sun TV from the Sun Network was still numero uno across genres with 12,06,478 Impressions (000s) Sums in week 14. Sony Max, which made its place in the weekly top 10 channels across genres list for first time in calendar year 2017, was a distant second with 8,53,494 Impressions (000s) Sums. In third place was the Hindi GEC and Hindi GEC Urban markets? leader Star India?s Star Plus with 7,48,745 Impressions (000s) Sums.

The Sun Network?s Telugu GEC Gemini TV was at fourth place with 6,41,089 Impressions (000s) Sums followed by Network 18?s Hindi GEC Colors with 620414 Impressions (000s) Sums. SPN?s Hindi GEC channel Sony Pal was at sixth place with 6,07,407 Impressions (000s) Sums followed by Zeel?s flagship GEC Zee TV at seventh place with 5,23,858 Impressions (000s) Sums.

Two channels from the Network 18 stable ? the networks second GEC ? Rishtey and its Telugu GEC ? ETV Telugu were eighth and ninth in week 14 of 2017 with 4,99,400 Impressions (000s) Sums and 4,71,237 Impressions (000s) Sums respectively, followed by Zeel?s Telugu GEC Zee Telugu with 4,53,361 Impressions (000s) Sums at tenth place.

Latest Reads
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting
Zee TV VP marketing Azmat Jagmag quits

Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.

Television TV Channels GECs
Hindi GEC most benefited genre in Chrome DM week 49

With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media. In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less...

Television TV Channels Viewership
Challenge of crafting characters in Indian animation

For most animation producers and distributors, the art of creating content strategy and research is what’s keeping them up at night. But a few of them say that a formulaic approach should be rejected in this category.

Television TV Channels Kids
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories