Television

IPL Impression: Sony Six & ESPN double, Ten1 & 2 halve

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MUMBAI: Sony ESPN climbed from the fourth to the second spot in BARC week 15 primarily owing to the telecast of Vivo IPL 10 matches. IPL 10 recently catapulted Sony Max to the second place across television genres according to BARC week 14 ratings.

While Sony Six retained its leadership position riding pillion on the top-ranking Sunrisers Hyderabad-Mumbai Indians and other matches, Ten1 and Ten2 dropped to the third and fourth positions, respectively.

The Indian Premier League has helped Sony Pictures Network India channels rake in the ratings during each of the seasons that that the network has purchased rights to beam the cricketing bonanza event to Indian homes for.

In BARC week 15, Sony Six maintained its reign with 458932 Impressions (000s) as compared to last BARC week's 222752 Impressions followed by Sony ESPN with 114119 Impressions (000s) (as compared to 42632 Impressions). Ten1 and Ten2 slipped with 71663 Impressions (000s) as compared to last week's 146639 Impressions and 24766 Impressions (000s) as compared to last week 53495 Impressions, respectively.

With no main sporting event currently being aired on the channel, Star Sports 3 survived at the bottom of the table with 22125 Impressions (000s) as compared to last BARC week's 34195 Impressions.

The mega cricketing event has also pushed Sony Max to the pole position in the Hindi Movies, Hindi Movies Rural and Hindi Movies Urban genres.

Three channels from Network 18 (Viacom 18), two each from SPN, the Sun Network and Zee Entertainment Enterprises Limited (Zeel) and one channel from Star India made it to the top 10 most watched channels across genres list for week 14.

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