Zee TV makes it to second place across genres

BENGALURU: For the second time in 2017, the Zee Entertainment Enterprises Limited (Zeel) network flagship Hindi GEC Zee TV found itself as the second most watched channel across genres, pushing down Star India’s flagship Hindi GEC Star Plus to third place. The first place across genres, of course, is the sole domain of The Sun TV Network’s flagship Tamil GEC Sun TV, except during the IPL that is. Over the past few weeks, the Hindi GEC and the Hindi GEC (Urban or U) markets have promoted two Zee TV programmes – a reality talent show – Sa Re Ga Ma Pa Little Champs and a Balaji Telefilms family soap Kumkum Bhagya to the top of the weekly top five Hindi GEC programmes list. - NCCS All : Prime Time (1800 - 2330 hrs) : 2+ Individuals.

One Tamil GEC channel and One Hindi Movies channel, two Telugu GEC channels and six Hindi GEC channels made it to the weekly top 10 channels list across genres of Broadcast Audience Research Council of India (BARC) for week 27 of 2017 (Saturday, 1 July 2017 to Friday, 7 July 2017). Or, putting it across differently, two channels each from the Sun TV, Zeel, Star India, Network 18 and Sony Pictures Network India (SPN) networks made up the weekly top 10 channels across genres list for week 27 of 2017.

Sun TV occupied its usual unassailable position as leader of the Top 10 channels across genre pack with 1,112.035 million weekly impressions in week 27 – the channel improved its impressions by 2.87 percent over week 26. Zee TV gained a rank to second place with a massive 15.65 percent gain in weekly impressions over week 26 with 686.643 million weekly impressions, followed by Star Plus at third place with 650.601 million weekly impressions (a gain of 0.91 percent over the previous week).

Network 18’s FTA Hindi GEC Rishtey gained 4.20 percent in ratings and a rank to fourth place with 611.891 million weekly impressions in week 27 as compared to week 26. Zeel’s FTA Hindi GEC lost a rank and 4.79 percent in ratings to come fifth in week 2017 with 564.640 million weekly impressions as compared to the previous week.

Network 18’s flagship Hindi GEC Colors retained its sixth place in week 27, but lost 4.53 percent ratings as compared to the previous week. The channel garnered 557.186 million weekly impressions. SPN’s Hindi GEC Sony Pal gained a rank to seventh place and 2.81 percent in ratings in week 27 as compared to week 26. Sony Pal scored 549.929 million impressions. SPN’s Hindi Movies channels lost a rank to eighth place and 1.04 percent in ratings with 544.322 million weekly impressions.

The Sun TV Network’s flagship Telugu GEC Gemini came ninth in week 27, the same rank as week 26, but lost 2.03 percent in ratings with a score of 495.036 million weekly impressions. Star India’s Telugu GEC Star Maa entered the list with 477.390 million weekly impressions to tenth place, while Network 18’s Telugu GEC ETV Telugu exited the top 10 across genres list in week 27 of 2017.

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