News space witnesses mixed ratings: BARC week 40

MUMBAI: After dividing Hindi news into Rural and Urban, the Broadcast Audience Research Council (BARC) all-India figures reported that genre leaders continued to dominate their respective categories. News X entered the Top 5 list in the English news space whereas Times Now stood at the number one position. CNBC TV 18 dominated the English business news genre. The business news players except BTVi witnessed a tremendous hike in its ratings.

In the overall Hindi news genre Aaj Tak continued to lead whereas other players saw an increase in their viewership. The channels in the Hindi Business News space also observed growth in ratings led by CNBC Awaaz at the number 1 position.

English news

Times Now maintained its first position with 1340 Impressions (000s). CNN News18 took the second position with 505 Impressions (000s). India Today Television settled on the third berth with 349 Impressions (000s). NDTV 24x7 grabbed the fourth spot with 331 Impressions (000s) whereas News X stood at the fifth position with 147 Impressions (000s).

English business news

CNBC TV 18 dominated the space with 582 Impressions (000s) followed by ET Now at the second slot with 339 Impressions (000s).  NDTV Profit and NDTV Prime with 146 Impressions (000s) and BTVi with 18 (‘000s) Impressions (000s) took the third and fourth positions respectively.

Hindi news

Aaj Tak stood at the first spot with 164583 Impressions (000s) followed by India TV at the second position with 138723 Impressions (000s).  India News sustained at its third position with 132445 Impressions (000s) followed by Zee News securing the fourth position with 118301 Impressions (000s). ABP News took the fifth position with 115601 Impressions (000s).

Hindi news - rural

Aaj Tak dominated the rural market with 80034 Impressions (000s) followed by India News with 71270 Impressions (000s). India TV grabbed 62529 Impressions (000s). News 24 managed 54026 Impressions (000s) followed by ABP News with 53175 Impressions (000s).

Hindi news - urban

Aaj Tak was at the number one position with 84549 Impressions (000s) followed by India TV at the second position with 76194 Impressions (000s).  Zee News grabbed the third position with 73907 Impressions (000s) followed by ABP News at the fourth position with 62426 Impressions (000s). India News took the fifth position with 61175 Impressions (000s).

Hindi business news

CNBC Awaaz grabbed the first spot with 1432 Impressions (000s) whereas Zee Business stood at the second spot with 1006 Impressions (000s).

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