Television

Lizol tops chart; P&G makes comeback in BARC week 40

Lizol tops chart; P&G makes comeback in BARC week 40

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 40 of 2018.

Top Advertisers:

For week 40, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,17,018ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Running neck to neck with HUL in terms of ad insertions, Reckitt Benckiser Limited, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 1,11,113 ad insertions.

Ahead of its Great Indian Shopping Festival, Amazon Online came in third in week 40 with 34,028 ad insertions followed by Procter & Gamble with 31,392 insertions.

FMCG company Wipro dropped down from its last week’s third position to fifth position in week 36 with mere 26,942 ad insertions.

It is noteworthy that P&G wasn’t seen in the top five advertiser list for the last several weeks and only made a comeback this week. Also, ITC didn't make it even in the top 10 list of top advertisers in week 40.

Top Brands:

It seems like cleaning disinfectant Lizol believes in going home or going big! The brand that was missing from the top 10 list of most advertised brand, made a come back yet again at number one spot.

Lizol was the most advertised brand in week 40 whereas Santoor Sandal and Turmeric soap that stood at number 10 in week 30 made a comeback at number 2 this week.

amazon.in was the third most advertised brand followed by Flipkart with 12,819 and 11,094 ad insertion respectively.

Hotel searching website Trivago descended a position to number five with 10579 ad insertions.

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