India News exits, News Nation enters in Hindi News Urban: BARC week 53

MUMBAI: The channels in the English News space observed a hike in ratings this week except BBC World News. Times Now continued to dominate the genre.

According to the week 53 ratings data of Broadcast Audience Research Council (BARC) India, the players in the English Business News space witnessed mixed ratings.

Aaj Tak remained as the number one channel in the Hindi News space both in rural and urban markets. The players in the Hindi News space witnessed mixed ratings this week. In the Hindi News Urban data, India News exited and made way for the entry of News Nation.

The channels in the Hindi Business News genre noted a decline in ratings this week.

English News

Times Now with an increase in its ratings continued to dominate the genre with 558 Impressions (000s) as compared to 546 Impressions (000s) in week 52. NDTV 24x7 sustained its second slot with 224 Impressions (000s) while India Today Television took the third position with 202 Impressions. CNN News18 with 175 Impressions (000s) and BBC World News with 59 Impressions (000s) took the fourth and fifth position, respectively.

English Business News

CNBC TV18 continued to lead with an increase in ratings from 227 Impressions (000s) in week 52 to 257 Impressions (000s) this week. ET Now was at the second spot with 149 Impressions (000s). NDTV Profit and NDTV Prime continued to be at the third position with 34 Impressions (000s). BTVi was on the fourth spot with 19 Impressions (000s). CNBC TV 18 Prime HD sustained at the fifth place with 3 Impressions (000s).

Hindi News mixed

Aaj Tak observed a decline in the ratings and stood at the first spot with 160276 Impressions (000s) as to 165306 Impressions (000s) in last week followed by ABP News at the second position with 133863 Impressions (000s). India TV took the third position with 132185 Impressions (000s) followed by Zee News at the fourth position with 118976 Impressions (000s). India News took the fifth position with 89858 Impressions (000s).

Hindi News Rural

Aaj Tak with a decrease in the ratings dominated the rural market with 74184 Impressions (000s). ABP News was at the second slot with 63853 Impressions (000s) followed by India TV at the third place with 60463 Impressions (000s). Zee News took the fourth place with 49794 Impressions (000s) followed by India News with 48936 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak stood at the number one position with 86092 Impressions (000s) followed by India TV at the second position with 71722 Impressions (000s). ABP News took the third position with 70011 Impressions (000s) followed by Zee News at the fourth position with 69182 Impressions (000s). News Nation took the fifth position with 43678 Impressions (000s).

Hindi Business News

CNBC Awaaz witnessed a decrease in ratings though it continued at the number one position with 1058 Impressions (000s) as compared to 1146 Impressions (000s) in week 52. The second spot was taken by Zee Business with 901 Impressions (000s).

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