Television

Amazon most advertised brand in BARC week 41

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 41 of 2018.

Top Advertisers:

For week 41, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,11,221 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Running neck to neck with HUL in terms of ad insertions, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 94,500 ad insertions.

Ahead of its Great Indian Shopping Festival, Amazon Online came in third in week 41 with 68,228 ad insertions followed by ITC with 34,758 insertions.

Procter & Gamble dropped down from its last week’s fourth position with a mere 32,440 ad insertions this week.

Top Brands:

Cleaning disinfectant Lizol that was the most advertised brand last week, didn't make it to the top 5 in week 41.

amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, was the most advertised brand this time with 49,293 ad insertions.

Flipkart was the second most advertised brand with 18,763 ad insertions followed by Santoor with 12,049 insertions.

Hotel searching website Trivago came in fourth followed by Policybazaar.com with 11,261 and 10,956 ad insertions respectively.

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