Eleven years on, 'Bigg Boss' still bankable as ever

MUMBAI: Ever since its launch more than a decade ago, reality show Bigg Boss has never failed to be an entertainment proposition for audiences. The first edition, with Arshad Warsi as the host on Sony Entertainment Television, saw a TRP rating of 2.72. After shifting to Colors for the next 10 years, it got the highest TRP rating of 6.99.

Bigg Boss 11 got a rating of 6.35 TRPs and the finale garnered 8.93 TRPs. This year, the show was also streamed on the Viacom18's OTT app Voot, giving it a big boost in terms of views. A large chunk of the app's viewers were hooked to the reality show. Those who couldn?t catch the live show, had the option of watching it on MTV or Voot (where it was available the next day).

Season four and 11 have been the series with the highest ratings and both had Salman Khan as host. Season four got 5.10 TRPs and 6.90 during the finale. There was a struggle to keep viewers hooked in season 8. Starting off with 5.65 TRPs, it nosedived to between 3.72 and 3.42 TRPs when Farah Khan hosted the show for a few episodes. The finale then got back to 6.14 TRPs.

Reports state that about Rs 4-5 crore is spent per episode, and it is the most expensive show for Colors. In a media report, Viacom18 COO Raj Nayak stated that renewals have been on a 12-15 per cent increase and spot buys for advertisements are being given at the rate of Rs 3-4 lakh per second.

Season nine saw record low ratings when Prince Narula was the winner. The tenth season saw a good spike, most likely due to the addition of commoners in the show and Manveer Gurjar was the winner. It got average  TRP ratings of 3.54.

Bigg Boss 11 was watched by more than 151 million viewers in the first four weeks of its launch and the finale garnered 10.6 million impressions with 3.9 TVRs making it the highest ever viewership for any episode of non-fiction or reality show across Hindi GECs in the last one year.

Though Colors has time and again proved its mettle, we must see how long it can sustain the Bigg Boss phenomenon raging through India.

Also read: 

What viewers say about Bigg Boss: Chrome DM survey

Viacom18's social expt 'Bigg Boss' has 'Super Bowl'-like fandom, says Raj Nayak, Salman to play 'peacemaker'

"You call 'Bigg Boss' scripted or non-scripted you will end up watching it"- Abhishek Rege

Latest Reads
ALTBalaji appoints Divya Dixit as Senior Vice President, Head of Marketing

Balaji Telefilms has recently been integrating great leadership talent from across the board to spearhead the business and become a powerhouse. Further fortifying its leadership at ALTBalaji - India’s largest platform for original and exclusive digital content, the company announced the appointment...

Television TV Channels GECs
DSport to broadcast Laver Cup from 21-23 September

DSport will bring live action from the second edition of Laver Cup, a men's tennis tournament between teams from Europe and the rest of the world to be held in Chicago from 21-23 September 2018.

Television TV Channels Sports
India’s top media companies announce formation of Digital News Publishers Association

Amidst a plethora of industry bodies and sectoral alliances in the Rs. 1.5 trillion Indian media and entertainment sector, another such organization today took birth. It has been christened the Digital News Publishers Association (DNPA). 

Television TV Channels News Broadcasting
Raj Nayak, Janak Sarda to be felicitated by International Advertising Association

At the annual International Advertising Association (IAA) Inspire awards to be held at Bucharest on 2 October 2018 with advertising and marketing leaders from all over the world in attendance, Viacom18 COO Raj Nayak and past president IAA India Chapter will be felicitated with the prestigious "...

Television TV Channels People
Sports most benefited genre in Chrome DM week 37

With a growth of 2.82 per cent as compared to last week (36), the sports genre marked the highest opportunity to see (OTS) among all categories in week 37 of Chrome Data Analytics & Media.

Television TV Channels News Broadcasting
Aaj Tak most watched Hindi News channel in 2018

BENGALURU: The most watched Hindi news channel in the Hindi speaking market (HSM)-be it urban (U), rural (R) or combined (U+R) is India Today TV Network’s Aaj Tak during the first 37 weeks of 2018.

Television TV Channels Viewership
Discovery India head Karan Bajaj calls it a day

There’s change coming at the top at Discovery India. India head Karan Bajaj has decided to move on to pursue his own entrepreneurial venture.

Television TV Channels People

Limelight Networks, Inc. (Nasdaq: LLNW), a leading provider of edge cloud services, today introduced Limelight Realtime Streaming, the industry’s first globally scalable, sub-second live video streaming solution that is natively supported by major browsers and devices.

Television TV Channels News Broadcasting
&flix brings to you a story of guilt and revenge with the premiere of ‘Aftermath’, this Sunday!

When a man loses everything, he is capable of anything. Based on true events, ‘Aftermath’, a drama thriller, is a story of guilt and revenge.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories