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Jeet storms the market with big debut week reach

MUMBAI: After entertaining the Indian audience for more than 20 years with world-class documentaries on food, science and survival, Discovery Communications India (DCIN) has entered the Hindi general entertainment category (GEC) with a bang thanks to Discovery Jeet. The channel, which launched on...

Television TV Channels GECs
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FTA GECs bring in revenue despite low ad rates

MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free to air (FTA) general entertainment channels (GEC) as well as higher advertiser interest. Star Bharat is the only FTA that has...

Television TV Channels GECs
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Eleven years on, 'Bigg Boss' still bankable as ever

MUMBAI: Ever since its launch more than a decade ago, reality show Bigg Boss has never failed to be an entertainment proposition for audiences. The first edition, with Arshad Warsi as the host on Sony Entertainment Television, saw a TRP rating of 2.72. After shifting to Colors for the next 10...

Television TV Channels GECs
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Jeet draws first blood in GEC showdown

Discovery Communications India’s (DCIN) soon-to-be-launched general entertainment channel (GEC) Discovery Jeet is earning rave reviews for its content. The channel, which is slated to launch with distribution to more than 100 million households in India, has already signed Netflix as the exclusive...

Television TV Channels GECs
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'Prithvi Vallabh' is 20% history, 80% mystery: Anirudh Pathak

MUMBAI: Sony Entertainment Television (SET) is unearthing more lores of the yore. Not too long after the launch of the much-anticipated Porus, SET is taking you back in time with another historical show Prithvi Vallabh premiering on 20 January at 9.30 pm, every Saturday and Sunday. This is the...

Television TV Channels GECs

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