Television

What viewers say about Bigg Boss: Chrome DM survey

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BENGALURU: Manveer Gurjar’s winning of the tenth season of Bigg Boss on Sunday 29 January 2017 was the second most watched primetime episode by the urban Hindi Speaking Market (HSM – urban) in week 5 of 2017 and probably had the highest rating among urbanites for any Hindi GEC programme for that day. Swami Om’s antics, the common man’s win, peccadilloes of the participants, maybe even the fact that demonetisation happened while the season was midway probably made season 10 the most liked season of Bigg Boss.

Chrome Data Analytics & Media surveyed 3,257 respondents from HSM comprising of 31 percent respondents between the age group of 15 to 24 years, 29 percent between the age group of 25 to 34 years, 26 percent between the age group of 35 to 44 years and 15 percent of age 55 years and more. Sixty percent of the respondents were male and 40 percent were female. 98 percent of the respondents were aware about the Bigg Boss show. 90 percent of the respondents were aware of the current Big Boss season 11, while 10 percent didn’t know about it. Season 11 has the tagline Padosi Aa Rahein Hain Bajane Baarah.

Season 10 was watched by 63 percent of the respondents as compared to 29 percent who had watched the first season of Bigg Boss. Among the 10 seasons so far, the second season was the least watched by 3,188 respondents – just 23 percent had watched it. Seasons 8 and 9 were the most watched seasons after season 10 – 52 percent of the respondents had watched them.

Season 10 of Bigg Boss had the highest number of respondents who considered it their favourite season – 37 percent. Season 3 was probably the least liked with no one voting for it. After season 10, season 8 was the most liked – 15 percent of the respondents liked it. Only two percent each of the respondents considered three seasons – 2, 5 and 9 as their favourites. 10 percent of 3,188 respondents said that the first season was their favourite season.

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78 percent of 3,188 respondents had watched promos of season 11, while 22 percent hadn’t. 74 percent of the respondents who had watched promos had seen them on television, while 26 percent had seen the promos online.                                          

About the concept of season 11 -  Padosi, 37 percent felt that it was more interesting, 18 percent felt that it was not more interesting, while 45 percent felt that maybe it was more interesting, than the Aam Aadmi concept. Will the Padosi concept of Bigg Boss Season 11 be better and garner a larger audience? Time will only tell.

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