Mumbai: After a three-year hiatus, WPP has announced that it will host its WPP Commerce event on 16 November 2022, at the St. Regis Mumbai to showcase its holistic e-commerce offering through a series of keynotes and workshops.

Speaking of the event, WPP India country manager CVL Srinivas said, "In light of the rapid growth of e-commerce, as well as the digitisation of services that resulted from the pandemic, companies have increased their demand for agile, full-service partners that can service their needs for omnichannel commerce and business transformation experts. WPP Commerce will offer deep insights into this ever-evolving commerce landscape. We are looking forward to offering our WPP companies, clients, and partners insights into this ever-evolving landscape at WPP Commerce – we are glad to be back."

WPP Commerce will present a host of experts that will offer both deep and broad perspectives on today’s commerce realities and how they drive future trends; the roles of user-interface, user experience, and content in commerce; shopper-targeted and direct-to-consumer marketing; measurement and analytics, as well as consumer insights.

GroupM South Asia president of growth and transformation Tushar Vyas stated, "WPP Commerce is an amazing platform to understand how market priorities are changing the commerce landscape and taking centre stage for brands. As eCommerce accelerates, customers increasingly buy directly from brands, with social media playing a vital role in this commerce journey. As such, having a fully managed service with omnichannel expertise has become essential. The spotlight of this event will be the acceleration of the eCommerce ecosystem, with technology and innovation being growth drivers for commerce. This year, we look forward to diving deeper into the commerce ecosystem through sessions and workshops led by our WPP agencies, clients, and partners."