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Sameer Singh joins GroupM as South Asia CEO

MUMBAI: Media agency GroupM has appointed Sameer Singh as CEO of its South Asia operations.

MAM Media and Advertising People
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Mofam launches fund for in-film advertising

In-film advertising is rapidly becoming a great place for brands to collaborate with movies. To optimise the equation of expense, integration and impact, Mofam, a financial services company has launched ‘Bfund’, a fund partner to consumer brands to convert their recurring expense for in-movie...

MAM Media and Advertising Sponsorship
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The Glitch to leverage GroupM data to reach rural India

MUMBAI: Digital is the buzzword everywhere today and the advertising industry is not any different. Companies looking to acquire are also scanning for digital-ready candidates over traditional agencies.

MAM Media and Advertising Digital Agencies
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GroupM, Ogilvy launch Effectiveness Lab in India

MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective...

MAM Marketing Brands
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GroupM forecasts India's 2018 adex to grow by 13%

MUMBAI: WPP's media investment group Group M has forecast the advertising expenditure (adex) in India to grow by 13 per cent in 2018 year on year. According to GroupM’s futures report ‘This Year, Next Year’ (TYNY) 2018, which was released today, India’s advertising investment will reach an expected...

MAM Marketing MAM

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