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Idea promotes video calling feature in new ad

Mindshare, India’s largest full-service media agency and part of GroupM, launched a unique interactive campaign with Mallika Dua - a renowned comedian and social media influencer, as part of Idea 4G #IndiaKaLiveNetwork initiative.

MAM Media and Advertising Ad Campaigns
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Pre-school kids content’s monetisation and viewership challenges

Animators have long contemplated the complexity of producing pre-school content for the ages of two to four years. On the third day of FICCI Frames 2019, executives from the industry spoke about ‘Catching youngest viewers: Powering the kids network and advertisers ecosystem through data’.

Specials Event Coverage Ficci Frames
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TRAI tariff order's impact on advertising expenditure on regional channels

While TV still remains the primary avenue for major brands to break their bank on advertising expenditure (adex), digital is slowly but surely capturing a bigger slice of that pie. According to the FICCI KPMG 2018 report, adex on Hindi GECs saw a decline of nine per cent in FY18 while regional...

Television TV Channels Regional
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ESP Properties: Sports and entertainment trends 2019

ESP Properties, GroupM’s sports and entertainment marketing agency announced its Top Sports and Entertainment Trends for 2019 on 26 February 2019.

MAM Media and Advertising Media Agencies
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GroupM consolidates commercial data benchmarking with COMvergence

GroupM, WPP’s global media investment group, has announced that it is consolidating the reporting and analysis of its commercial and business development data with COMvergence.

MAM Media and Advertising Media Agencies

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