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GroupM announces new leadership structure for South Asia team and Mindshare

MUMBAI: GroupM South Asia announced a restructuring in its leadership, to continue delivering the advantages of global operations and learnings with local expertise and sharp market insights.                       Effective immediately, Prasanth Kumar is named chief operating officer, South Asia,...

MAM Media and Advertising People
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What were the merger trends for marketing in 2018?

The year 2018 will be known for a lot of things. It has been one of the most imperative years for the advertising and media industry. This year broke shackles and ideologies of how people traditionally perceived the industry. I think it is safe to say that the marketing books hereon will have a...

Specials Year Enders
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TAM AdEx reveals print, radio reducing spend on TV

A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.

MAM Marketing Brands
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MMA releases ‘Mobile Ecosystem and ad-Sizing Report’ 2018

Mobile Marketing Association (MMA) along with media investment group GroupM has released the its ‘Mobile Ecosystem and ad-Sizing Report’ 2018 highlighting an in-depth analysis of India’s mobile reach, smartphone penetration, rural and urban usage pattern, with an emphasis on gaming, and mobile...

MAM Media and Advertising Media Agencies
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GroupM reveals 2018-19 ad investment forecast

GroupM, the investment group of WPP Media, has revealed its updated 2018-19 ad investment forecasts.

MAM Media and Advertising Media Agencies

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