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Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional
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BrandVid 2018: Hyperlocal content a new opportunity for brands

Time spent and attention levels are sliding down for digital as there is so much content to offer that if the content doesn’t have some uniqueness nobody will show interest. The answer to change this is branded content.

MAM Marketing Brands
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BrandVid 2018 sees industry stalwarts discussing video marketing in depth

Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and handheld devices. Marketers are working overtime to understand the nuances of video storytelling, platforms ‐ social or web destinations and distribution in order to build stronger...

MAM Marketing Brands
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Mindshare India won new business worth Rs 1,100 cr in the last 9 months

Mindshare, the largest media agency of GroupM, continues its growth on the back of winning new business summing up to Rs 1,100 cr in the last 9 months of 2018.

MAM Media and Advertising AD Agencies
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Mausumi Kar appointed India MD for Motivator

Motivator, an integral part of GroupM - world’s largest media investment agency - has appointed Mausumi Kar as its India managing director effective from 1 October 2018.

MAM Media and Advertising People

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