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Mindshare Fulcrum upgrades skillset for HUL's integrated mandate

Handling the complete integrated media mandate for the largest advertiser in the country is surely something that most agencies aspire to achieve. Imagine the glory of WPP’s Mindshare Fulcrum when it was awarded the digital media mandate of Hindustan Unilever Ltd in August last year.

MAM Media and Advertising Digital Agencies
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McCann India appoints Ashish Chakravarty as creative head

McCann India has a top level change Ashish Chakravarty has returned to McCann Worldgroup as executive director and head of creative, India. He will report to McCann Asia Pacific chairman, McCann Worldgroup India CEO and CCO Prasoon Joshi.

MAM Media and Advertising People
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Schmitten wanted people to see Diwali in a new light

For Schmitten, Diwali is called the Festival of Lights for a reason. One of the most popular festivals in the country, Diwali marks the spiritual victory of light over darkness. Conventional Diwali commercials showcase this as a time to celebrate with the family.

MAM Media and Advertising Ad Campaigns
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Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
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Mindshare India won new business worth Rs 1,100 cr in the last 9 months

Mindshare, the largest media agency of GroupM, continues its growth on the back of winning new business summing up to Rs 1,100 cr in the last 9 months of 2018.

MAM Media and Advertising AD Agencies

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