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mCube: Star, Zee, Filmfare, NDTV, WATConsult, AdLift & Patanjali win awards

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MUMBAI: AdLift, a global digital marketing agency with offices in the US and India, has won two gold awards at Master of Modern Marketing Awards and Conference at New Delhi. YouTube sensation Pammi Aunty entertained and educated the audience when he joined the session on influencer marketing with AdLift CEO Prashant Puri.

Inkspell had announced the mCube Awards – Masters of Modern Marketing 2017 in a much awaited programme. Other speakers included IIFL Wealth Management CMO Deepali Naair, Angel Broking CMO Gagan Singla, DoubleClick by Google programmatic evangelist Rahul Ramchandani, Unlimit by Reliance VP marketing & business development Matthias Wurster, Max Life Insurance SVP Amit Sharma, Sociomantic VP – sales Avinash Tharani, Gameloft Head-Marketing Ridhima Kapoor, Kenscio Digital VP Avinash Pant, Reebok director – brand marketing and communications Kanika Mittal, Reliance Mutual Funds CMO Sandeep Walunj, Portea VP Kavita Chowkimane, Aviva India VP Ambrash Kapoor, Philips Home Care country sales manager Sandeep Oberoi, and Dabur India Head – Digital Marketing Archan Banerjee.

AdLift won the awards in two categories i.e. Content Marketing and Digital Marketing Awards. For Aakash Institute, AdLift was awarded for the “Best Engagement in a Social Media Campaign” and the “Most Engaging Content in an Integrated Campaign” for Kent RO.

Kent RO chief information officer Saurabh Gupta said, “At Kent RO, our mission is to educate people about healthy living and the benefits of a disease-free life. AdLift helped bring this idea to life via targeted content marketing campaigns that worked well!”

Individuals, agencies, corporates, and/or communities which were awarded at the ceremony are enlisted below:

Media Specific Awards:
1. Best Marketing Campaign in Print-Mission 1000 Tonnes by Jagran
2. Best Marketing Campaign in Radio-Sapnon Ki Tasveerein by Canara HSBC OBC Life Insurance
3. Best OOH Marketing Campaign-Freshsales' Frustimonials Campaign by Freshdesk
4. Best Direct Marketing Campaign-Dell EMC CIO Club by CIO Association of India
5. Best Marketing Campaign through Events/BTL Channels-UTI Mastershare by UTI Mutual Fund
6. Best B-2-B Marketing Campaign-Gamification of Advertising Sales by Jagran
7. Best Low-Budget Marketing Campaign-The Sunday Brunch Campaign by Marriott
8. Best PR Campaign-Lung Cancer Awareness Campaign by Boehringer Ingelheim
9. Best Innovation in a Tech-enabled Marketing Campaign -HP Pavilion X360 - Head Over Heels by SapientRazorfish

Content Marketing Awards:
1. Best Content in a Direct Marketing Campaign-CFO Insights Magazine Campaign by Yes Bank
2. Best Content in a Digital Marketing Campaign-Sabse Tez Nateeje for Aajtak.in by India Today
3. Best Content in a Digital Marketing Campaign-More to Give Campaign by NDTV
4. Best Content in an ATL Marketing Campaign-Zidd karo Duniya Badlo by D.B. Corp. Ltd.
5. Best Content in a BTL Marketing Campaign-Let’s Hunt for Our Lost Lakes by Jagran
6. Most Engaging Content in an Integrated Campaign-Kent RO by AdLift

Sector Specific Awards:
1. Best Multi Channel Campaign by/for an Automobile Company-Tata Zest Record Run Campaign by Inextis
2. Best Multi Channel Campaign by/for an FMCG/CPG Company-Patanjali Kesh Kanti Jug Jug Jiyo Campaign by Vermillion
3. Best Multi Channel Campaign by/for a Real Estate Company-Kanakia Paris at BKC by NetBiz Systems. Pvt Ltd.
4. Best Multi Channel Campaign by/for a Healthcare Company-Portea Heal at Home Campaign by Portea Medical
5. Best Multi Channel Campaign by/for a Financial Services/Banking Company-ARQ Launch Campaign by Angel Broking
6. Best Multi Channel Campaign by/for a Media/Entertainment Company-62nd Filmfare Awards 2017 Campaign by Worldwide Media
7. Best Multi Channel Campaign for a Cause/NPO/NGO-Muskaan Initiative for Himalaya by Motivator World
8. Best Experiential Marketing Campaign in BFSI-Mutual Fund Day - by Reliance Mutual Funds

Digital Marketing Awards:
1. Best Digital Integrated Marketing-Digital Innovation - Croma by Infiniti Retail
2. Best Display Marketing in Digital-Crompton Greaves's Avancer E-Sense Campaign by Logicserve
3. Best Engagement through Digital Marketing-P.O.W. - Bandi Yuddh Ke by Star TV
4. Best Engagement through Mobile Marketing-Nissan's GT-R Car Campaign by mCanvas
5. Best Gamification Marketing-Nexa Baleno Buddy Pack by Gameloft
6. Best Innovation/Creativity in a Digital Campaign-HDFC Bank's 360 Video Campaign by WATConsult
7. Best Email Marketing Campaign-Fullerton India's Instant e-Approval Campaign by Logicserve
8. Best Innovation/Creativity in a Mobile Campaign-Zee Cine Awards Scratch Mobile Innovation by Zee
9. Best Marketing through a Website/Blog -Merck's Parents of Fertility Campaign by WATConsult
10. Best Marketing through an App-Mitra Campaign by KSRTC
11. Best Mobile Marketing - Overall -Godrej's Flaunt to Feed Campaign by WATConsult
12. Best performance-driven Digital Campaign-Recruiting CIOs through the Social Network by HCL
13. Best performance-driven Digital Campaign-Myntra Sneaker Club
14. Best performance-driven Mobile Campaign-UTI MF Mobile App Campaign by UTI Mutual Fund
15. Best Search Marketing Campaign-Only's Deminise the World Campaign by WAT Consult
16. Best Social Media Marketing Campaign-Dance+2 by Star TV
17. Best Video Marketing Campaign-The Watchable Ads for DBS by WAT Consult
18. Best Viral Marketing Campaign-Nayi Soch by Star TV
19. Best Engagement in Social Media Campaign-Aakash Institute by AdLift

Special Awards:
1. Digital Marketer of the Year-Nikhil Rastogi (Citi Bank)
2. Digital Marketer of the Year-Archan Banerjee (Dabur India)
3. Marketing Influencer of the Year-Deepali Nair (IIFL Wealth Management)
4. Best Digital Entertainer-Ssumier Pasricha
5. Best Marketing Startup-Inextis Events
6. Marketing Agency of the Year-WATConsult

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