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Guest column: Digital campaigns for social change

India’s digital transformation is proceeding at a breakneck pace. As a generation, we are fortunate to be witnessing the unprecedented absorption of digital in our lives. Digital has the power to orient young populations into better thinkers and conscious citizens, and exponentially enhance the...

MAM Media and Advertising Digital Agencies
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Tata Motors, WATConsult unveil ‘Apni Hatchback’

Tata Motors, a global automobile manufacturer, unveiled a new music video titled ‘Apni Hatchback’ for the brand's bestselling hatchback- the Tiago.

MAM Media and Advertising AD Agencies
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Bajaj Allianz General Insurance, WATConsult launch #SayYesToHelmets campaign

Bajaj Allianz General Insurance and WATConsult have launched a new campaign promoting the use of helmets, #SayYesToHelmets.

MAM Marketing MAM
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WATConsult, ActionAid India launch #JoinTheDots campaign against child sexual abuse

WATConsult, a digital agency from Dentsu Aegis Network has announced the launch of ‘The Alter Project’, a dedicated vertical for public service campaigns fronted by brands and institutions with a thoughtful campaign created in partnership with ActionAid India, an agency working with vulnerable...

MAM Media and Advertising Digital Agencies
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Tata Nexon cars 'Ask the Right Questions' this Republic Day

WATConsult and Tata Motors launched ‘Ask the Right Questions’ campaign for Tata Nexon to mark the 70th Republic Day celebrations of India. The core theme of the campaign is to address the concern of casualties in road crashes and it aims to bring about a behavioural change among the audience by...

MAM Marketing MAM

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