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&TV gets brand refresh; ad inventories sold out for new shows

Zee took a bold step when it decided to launch channels under a different brand name ‘&’ five years ago. The bet worked and the brand lived. Now, &TV, the GEC, is undergoing a brand refresh with a new lineup of shows as well.

Television TV Channels GECs
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Zee becomes the first major broadcaster to declare mrp

Zee Entertainment Enterprises Limited (ZEEL) becomes the first major broadcaster in the country to announce MRP of all its channels under the new regime as per Regulation dated 3rd March 2017.

Television TV Channels GECs
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Zee TV launches new show ‘Tujhse Hai Raabta’ to conquer 8-9 pm time band

Zee TV just got its new business head in Aparna Bhosle and the channel is launching a new fiction show named Tujhse Hai Raabta on 3 September, weekdays at 8.30 pm, produced by Full House media.

Television TV Channels GECs
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Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
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'Maggi Kitchen Journey' to premiere on Zee TV, Living Foodz

Nestle and Zee pay an ode to women who have emerged from bread makers to bread earners, leveraging their passion for food on the show Maggi Kitchen Journeys. The show will be soon premiere this July on Zee TV at 6:30 pm on Saturday, 14 July and on Living Foodz at 1:30 PM on Monday, 16 July.

Television TV Channels Factual @ Discovery

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